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Office of Continuing Education & Off-Campus Programs
Courses, Workshops & More
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Office of Continuing Education &
Off-Campus Programs

8695 College Parkway
Suite 1181
Ft. Myers, FL 33919

Phone #s: all area codes are 239
Continuing Education: 425-3270
Institute of Government: 425-3271
Renaissance Academy: 425-3272
Fax:  425-3260

Advanced Healthcare Management Program


Florida Gulf Coast University's Advanced Management Program is designed for experienced or high potential managers or persons in significant leadership roles who have identified a need for developing a stronger background and foundation in current management theories and practices.  The program offers a broad view of the essential tools, applications, and concepts required to succeed in today’s challenging and dynamic business environment.

In collaboration with the Lutgert College of Business, this course includes twelve 3-hour modules involving a multitude of formats plus a presentation on a project derived from the materials learned in this program.  Participants must attend a minimum of ten of the modules and complete and present a project in order to earn a certificate.

Managing the High Performance Organization

  • Defining a high performance organization
  • Engaging employees for higher performance
  • Functional vs. Impact performance - definitions, differences, and the overall impact on business
  • Key elements and factors behind high performance organizations
  • Education vs. Training - what is the right path?
  • From process to personal ownership
  • Incentives that inspire employees to perform at a higher level
  • Nurturing excellence
  • Identifying and measuring key performance indicators
  • Managing in an environment of change

Lean Operations

  • Identifying the 7 wastes
  • Value added vs. non-value added steps in a process
  • The 5 S's
  • Managing inventories
  • Standardizing work processes and instructions
  • Establishing visual aids
  • Skills matrix
  • Measuring effectiveness of how machinery is utilized
  • Principles of Kaizen

Operations Management

  • Operations strategy
  • Capacity planning
  • Forecasting demand
  • Developing quality systems
  • Supply chain management
  • Location strategies
  • Just-in-time operations
  • Balanced scorecards

Marketing Strategy

  • Segment Analysis
  • Target Market Analysis
  • Product Positioning
  • Four P's = Product, Price, Promotion, Place,
  • Buying Behaviors
  • Stages in the Buying Process
  • Market Opportunity Analysis
  • Product Life Cycle
  • Marketing Strategies (same products/same markets, etc.)
  • Business to Business Marketing
  • Improving Customer Service

Managerial Accounting

  • Cost accounting basics
  • Process and job order costing methods
  • Applying overhead
  • Activity based costing
  • Budgeting
  • Budget management

Financial Management of a Business Firm

  • Balance Sheet
  • Income Statement
  • Profitability Ratios
  • Liquidity Ratios
  • Debt Rations
  • Risk vs. Return
  • Payback Period
  • Leverage Principle
  • Time Value of Money
  • Net Present Value
  • Break-even Analysis
  • Internal Rate of Return

Information Technology

  • Management Information Systems in Healthcare
  • Information Requirements Analysis
  • Enterprise Systems & Data Management
  • IT Infrastructure & Networks

Leadership Theory and Practice

  • Leadership and management- similarities and differences
  • Traits of leaders
  • Leadership skills
  • Leadership styles
  • Situational leadership
  • Contingency theories
  • Transformational leadership
  • Team leadership

Human Resources

  • Assessing human resource needs
  • Recruiting, screening, selecting and hiring personnel
  • Job descriptions/job analyses
  • Compensation and benefit issues
  • HR laws and regulations
  • Managing in a union environment
  • Appraising, developing and keeping employees
  • Managing the difficult employee

Formulating and Applying Business Strategy

  • Business Structure
  • Vision & Mission Statements
  • The Planning Process
  • Measurement Standards
  • Executive Decision Making
  • SWOT Analysis
  • External Environment Analysis
  • Product Life Cycle Analysis
  • Growth vs. Market Share
  • Segment Analysis
  • Leading Change Model

Business Law and Ethics

  • Uniform Commercial Code
  • Contract law
  • Tort law
  • Court system and dispute resolution
  • Nature and classifications of crimes
  • Intellectual property rights
  • Business ethics

Project Management

  • Role of the project manager
  • Project planning
  • Developing the project schedule
  • Organizing and staffing a project
  • Budgeting for the project
  • Project implementation
  • Adjusting for a variety of situations
  • Closing out the project

Project Presentation

Participants present a project they developed showing how they applied one or more of the concepts learned in this program.

For more information about this program, contact Dr. Robert Peterson at either 941-626-9134 or