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Office of Continuing Education & Off-Campus Programs
Courses, Workshops & More
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Office of Continuing Education &
Off-Campus Programs

8695 College Parkway
Suite 1181
Ft. Myers, FL 33919

Phone #s: all area codes are 239
Continuing Education: 425-3270
Institute of Government: 425-3271
Renaissance Academy: 425-3272
Fax:  425-3260

Social Media Certification Course


Fort Myers Social Media Marketing Certification Program

Social Media has arrived, but do you know how to use it effectively? In Harvard Business Review studies, 88% of business users reported they’re not yet using or are using social media ineffectively to benefit from its use.

To help business people gain the advantage of using social media for marketing effective branding, FGCU has teamed with Tamara Patzer, social media and internet marketing expert, to present foundation classes in social media.

The program is designed for the business owners, employees and entrepreneurs.



This is a 7-week, 20-hour Social Media Marketing course designed for busy professionals. The course includes one live introduction workshop of 1.5 hours, 17 hours of online instruction, and live 1.5 hour wrap-up workshop. Access to a portal website will be granted to paid participants where they will receive the online portion of the class. After the first class, participants will receive an invitation to a private FaceBook group where they are welcome to interact in a forum setting with the course instructor and other students. Invitations to the Q&A webinars will be received via email.

Prerequisite: Basic computer knowledge. Laptop or desktop computer with an Internet connection. Some mobile devices such as phones and tablets may not be not compatible.