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Office of Continuing Education &
Off-Campus Programs

8695 College Parkway
Suite 1181
Ft. Myers, FL 33919

Phone #s: all area codes are 239
Continuing Education: 425-3270
Institute of Government: 425-3271
Renaissance Academy: 425-3272
Fax:  425-3260

Social Media Certification Course

 
 

Fort Myers Social Media Marketing Certification Program

Social Media has arrived, but do you know how to use it effectively? In Harvard Business Review studies, 88% of business users reported they’re not yet using or are using social media ineffectively to benefit from its use.

To help business people gain the advantage of using social media for marketing effective branding, FGCU has teamed with Tamara Patzer, social media and internet marketing expert, to present foundation classes in social media.

The program is designed for the business owners, employees and entrepreneurs.

 


 

January 14 - February 18, 2014
$250
REGISTER HERE 

This is a 7-week, 20-hour Social Media Marketing course designed for busy professionals. The course includes one live introduction workshop of 1.5 hours, 17 hours of online instruction, and live 1.5 hour wrap-up workshop. Access to a portal website will be granted to paid participants where they will receive the online portion of the class. After the first class, participants will receive an invitation to a private FaceBook group where they are welcome to interact in a forum setting with the course instructor and other students. Invitations to the Q&A webinars will be received via email.

Prerequisite: Basic computer knowledge. Laptop or desktop computer with an Internet connection. Some mobile devices such as phones and tablets may not be not compatible.

Jan 14, 2014 - Live classroom Atrium Fort Myers 6:00pm-8:00pm

Introduction of basic online marketing concepts for business, social media sites and course expectations and objectives

Jan 15, 2014 - Module 1 (delivered online via web site)

Setting up FaceBook, Linkedin, Twitter, Pinterest, WordPress Blog, Google+, YouTube and Flickr

Jan 21, 2014 - Webinar (delivered live online via Go to Webinar) 2:00pm-3:00pm

Live Q&A (will be recorded)

Jan 22, 2014 - Module 2 (delivered online via web site)

Automation Tools Overview and Setting up Hoot Suite

Jan 28, 2014 - Module 3 (delivered online via web site)

Free Analytics tools, Google Analytics, YouTube Analytics, FaceBook Analytics

Jan 29, 2014 - Webinar (delivered live online via Go to Webinar) 2:00pm-3:00pm

Live Q&A (will be recorded)

Feb 4, 2014 - Module 4 (delivered online via web site)

Mobile Marketing Text tools, Mobile Marketing Applications for Business, QR Codes

Feb 5, 2014 -Webinar (delivered live online via Go to Webinar) 2:00pm-3:00pm

Live Q&A (will be recorded)

Feb 11, 2014 - Module 5 (delivered online via web site)

Social Media Portfolio

Feb 12, 2014 - Webinar (delivered live online via Go to Webinar) 2:00pm-3:00pm

Live Q&A (will be recorded)

Feb 18, 2014 - Live classroom Atrium Fort Myers 6:00pm-8:00pm

Wrap-Up Workshop