skip navigation

Florida Gulf Coast University

Website Directory  

Continuining Education

Follow us on Twitter Join us on Facebook Read our Blog
Office of Continuing Education & Off-Campus Programs
Courses, Workshops & More
Departments
Locations & Directions

Office of Continuing Education &
Off-Campus Programs

8695 College Parkway
Suite 1181
Ft. Myers, FL 33919

Phone #s: all area codes are 239
Continuing Education: 425-3270
Institute of Government: 425-3271
Renaissance Academy: 425-3272
Fax:  425-3260

Marketing Strategy

 
 

Class Assignments


Stuart Van Auken, Ph.D.Stuart Van Auken, Ph.D. Picture

Department Chair of Marketing; Alico Chair in Market Analysis and Development
Phone: (239) 590-7382
E-Mail: svanauke@fgcu.edu
Office: Lutgert Hall, 3308

Ph.D. in Marketing, University of North Texas (1970)

STUART VAN AUKEN, Department Chair of Marketing and Economics, Eminent Scholar and Alico Chair in Market Analysis and Development. Ph.D. in Marketing, University of North Texas. He served as the Dean of the School of Business at California State University, Chico from 1986 to 1990. Dr. Van Auken was recently named the Marketing Educator of the Year by the Marketing Educators' Association. He also received the University's Senior Research Award for outstanding research accomplishment at FGCU and throughout his career. Dr. Van Auken formerly served as Chair of the Department of Marketing and Business Statistics at the University of Louisville. While at the latter, he was also named a Distinguished Teaching Professor. His research interests are in marketing strategy, marketing research, consumer behavior, and marketing education.