Community Relations and Marketing interacts and coordinates with the media and the public to create awareness of the research, scholarship, programs and activities taking place at FGCU and their relevance to the lives of people in the community. This includes serving as the University liaison between the media (local, state and national) and FGCU faculty, staff and students; offering news and human interest stories via print and broadcast; arranging news conferences; and helping to ensure that the University’s story is told accurately and in a timely manner.
The office offers creative support to the University in the marketing of its educational programs and outreach efforts with planning, consulting and strategic marketing services. These include proofreading, editing, writing, design and consultation. Our responsibilities include effectively communicating key institutional messages in a clear and consistent manner and increasing the visibility and image of FGCU as a quality institution.
In addition to producing and disseminating hundreds of news releases per year, the department produces “FGCU Perspectives,” a monthly television show, designed to highlight the relevance of FGCU research and scholarship to the lives of the public. The University’s community magazine, Pinnacle, highlights news of our emergence as a prestigious institution of higher education and demonstrates the relevance of University programs, activities, research and scholarship to people’s lives. The publication is issued four times a year and maintains its own website. The office also produces videos for the University’s YouTube channel.