| Welcome! Florida Gulf Coast University's Office
of Community Relations and Marketing serves as
the University hub for communication to the media,
public-at-large and campus community. We disseminate
information and advise on FGCU identity, copy
style guidelines and marketing strategies to ensure
a clear, memorable and compelling representation
of the University - a consistent and effective
image for all communications.
As FGCU's institutional voice, Community Relations
and Marketing interacts and coordinates with the
media to create awareness of the University and
to cultivate relationships that build positive
attitudes about FGCU. This includes acting as
a liaison for the University between local, state
and national media, and University faculty and
students; offering news and human interest stories
via print and broadcast; arranging news conferences
and helping to ensure that the University's story
is told accurately and in a timely manner. In
addition to daily contact with the media and hundreds
of press releases per year, the department produces
the FGCU Quarterly Report, a quarterly
television show, designed to showcase University
achievements and progress. The University's community
magazine, Pinnacle, debuted in December 2006. The
publication is issued five times a year.
Community Relations and Marketing offers creative
support to the University in the marketing of
its educational programs and outreach endeavors
to the community with objective planning, consulting,
and quality strategic marketing services. These
include proofreading, editing, original writing,
design review and design consultation. Our responsibilities
include effectively communicating key institutional
messages in a clear and consistent manner, and
increasing the visibility and image of FGCU as
a quality institution.
Meet Our Staff
|
Audrea Anderson
Associate
Vice President for Community Relations and
Marketing
Audrea leads CRM with many years of experience
in promoting higher education. Her association
with FGCU dates back to the early 1990s
when citizens lobbied legislators to locate
the 10th state university in Southwest Florida.
In 1993, the Governor appointed Audrea to
the Florida Board of Regents, the governing
body for all 10 state universities. She
served on the Board throughout the groundbreaking,
the building, the opening and the accreditation
of FGCU until her term ended in 1999. Audrea
received a bachelor's degree in English
from Allen University in Columbia, S.C.
and a master's degree from Miami University
in Ohio. Currently, she is a Board member
of the Southwest Florida Community Foundation,
the United Way of Lee County, and the Dunbar
Improvement Association.
|
| |
Melissa Babins
Student Assistant
|
 |
Timothy Clark
Program Assistant
Timothy is a Theatre graduate of FGCU. He was heavily involved in the university’s theatrical productions, both on stage and in technical work. He began working for Community Relations and Marketing in July 2006, and is responsible for creating and maintaining the photo archive, the FGCU "On Hold" message, video newsclips as well as various other tasks.
|
 |
Karen Feldman
Assistant Director of Information/Publications
Karen Feldman edits FGCU’s Pinnacle Magazine. She spent three decades in the daily newspaper industry, primarily working as an editor, senior staff writer and restaurant critic at The News-Press in Fort Myers, FL. She is a frequent contributor to Where to Retire and Grandeur magazines. Her book, "Black Tie Optional: A Complete Special Events Resource Guide for Non-Profit Organizations," was published by John Wiley & Sons in February 2007. She earned a bachelor’s degree in English and classics at Franklin & Marshall College and a master’s degree from the Columbia University Graduate School of Journalism.
|
| |
Laureen Gensinger
Administrative Assistant
|
 |
John Kemler
Senior Graphic Designer/Art Director
John is the developer of the graphic design and visual style of the publications produced by the Office of Community Relations & Marketing. He is an art and production professional with a background in advertising and publishing. He has extensive experience in the field of graphic design and print production. He has managed an art and production department, as well as multiple projects from concept development to final production. His experience encompasses most aspects of marketing. He holds a degree from Western Michigan University and recently relocated to FGCU from Michigan, where he has lived most of his life.
|
 |
Kelly McCarthy
Director of Communications
Kelly McCarthy has more than 20 years of experience advancing institutions of higher learning through print and broadcast communications, advertising, marketing, and media relations. She began working for FGCU in 1997 before the University officially opened for classes. Using her management skills and knowledge of publishing and the media, Kelly researches and develops comprehensive approaches that spur the recognition, fundraising, strategic plans and growth objectives of FGCU to niche markets as well as the greater public. Her educational background includes a Master of Arts from FGCU, coursework toward an MBA and a Bachelor of Arts from Nicholls State University. She earned the Certified Graphic Communications Manager designation in 1991 from the In-Plant Printing and Mailing Association.
|
 |
Lillian Pagan
Program Coordinator
Lillian facilitates the department's marketing and public relations initiatives designed to promote and market the University. She is primarily responsible for managing media relations, including the writing and dissemination of the University's news releases. She earned a master's degree in Human Resource Management from Florida State University. Lillian joined the realm of academia in December 2000.
|
|
|
|
|
|
