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Florida Gulf Coast University

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Community Relations and Marketing

Visual Identity Guidelines

 
 

About FGCU’s Visual Identity Guidelines and the University Logo

The first formal contact many people have with FGCU is through printed and online materials. It is important that these materials project a consistent and readily identifiable image. FGCU’s visual identity guidelines offer a foundation for clear, concise communication of the University’s institutional identity. This publication includes a description of the logo and guidelines for its use, including official colors and typefaces, as well as the Athletics logo and official University seal. Repeated and consistent use of the logo is mission critical to establishing and maintaining FGCU’s identity with our many constituents.

Who Should Use The Manual

The Visual Identity Guidelines have been prepared to assist staff and faculty of FGCU to promote the identity of the institution. Please review these guidelines carefully before creating any materials using the FGCU identity. In addition, the guide should be supplied to any vendors or other external resources you may be using to ensure that our identity is used properly. Contact Community Relations and Marketing if you would like to receive a printed copy of the guidelines.

Community Relations and Marketing

Community Relations and Marketing’s role in the institutional identity program is to provide support for all university entities that use the FGCU logo. CRM encompasses all university communications, whether in print or on the Web. We oversee implementation of the graphic identity campus-wide and we are available to help individual departments and organizations use the logo in an effective and distinctive manner. CRM is the campus resource for ensuring graphic design awareness, consistency and excellence. Please contact CRM with questions and requests.

Licensing

FGCU owns all trademarks, designs, logos, seals, symbols, mascots and slogans associated with or referring to Florida Gulf Coast University. CRM works to protect and control use of these marks as well as the quality and appropriateness of products, promotions and advertising for which the marks are used. Only companies officially licensed by FGCU are permitted to produce items using FGCU trademarks.

Contact

FGCU logo or seal usage, contact the Assistant Vice President for Community Relations and Marketing, Ken Schexnayder, at (239) 590-1083.

Licensing and trademark information, contact the Director of Business Operations, Loren Prive, at (239) 590-1202.

Athletics logo usage, contact the Director of Athletic Advancement, Butch Perchan, at (239) 590-7030.

 

Download the Visual Identity Guidelines (.pdf 2.28 mb)