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"Writing High Impact E-mail" Workshop Offered by FGCU Florida Institute of Government
2/19/2002

FORT MYERS, FL - Managers, supervisors and staff from the public and nonprofit sectors are invited to attend a half-day course “Writing High Impact E-mail” presented by the Florida Institute of Government at Florida Gulf Coast University as part of the its Workforce Development Series from 8:30 a.m. to 12:30 p.m. on Tuesday, March 19. The workshop will be held at the Center for Professional Development at Edison Community College.

Participants will learn how to structure messages for greater reader understanding and compliance. The course will explore the pitfalls of incomprehensible messages with grammar mistakes, misuse of business e-mail and improper use that can send users to court or jail.

Objectives:
The importance of writing in plain language

Ten tips for writing top-notch e-mail

When to be cautious and when not to use e-mail

Learn when to use e-mail and when to use paper

Learn how three simple words can significantly improve your e-mail

How to insure recipients can open attachments

Jim Jacoby is instructor for the program. He has more than 30 years experience in communications management for several Fortune 500 companies and has owned his own consulting business since 1977. His expertise is business writing, specializing in assisting organizations with their policies and procedures. Currently, he teaches on the adjunct faculty staff of two colleges and a university, and in-house at more than two-dozen organizations in Florida, Minnesota and Oklahoma. The author of a textbook and many publications, Jacoby holds a Bachelor of Arts degree in journalism from Pennsylvania State University.

The central purpose of the Institute is to help promote superior performance in government and nonprofit organizations through quality training, consulting and technical assistance. As an accredited comprehensive public university, FGCU addresses the higher educational needs of Southwest Florida and provides a learning-centered environment that offers high quality educational opportunities, such as administratively hosting the Institute.

For more information, contact Institute director Joanne Hartke at (941) 590-7815. Registration for each session is $54.

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