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Locally-Produced "Florida Landscape" on WGCU-TV Wins National Environment Protection Award
11/14/2002

FORT MYERS, FL - Florida Gulf Coast University’s WGCU-TV PBS/3, public television for Florida’s gulf coast, has been honored with a prestigious 2002 Gold Aurora Award in the category of Environmental Protection for its innovative multimedia project “Florida Landscape.”

Established in 1996, the Aurora Awards is an international film and video competition that recognizes outstanding achievement in commercials, cable programming, documentaries, industrial, instructional and corporate video. Competitors come from private and corporate production groups, advertising agencies and television stations throughout the country.

Produced on location by WGCU, “Florida Landscape” demonstrates how to create a native Florida habitat that is beautiful, eco-friendly and attracts wildlife.

Hosted by wildlife biologist Larry Richardson of the Florida Panther National Wildlife Refuge and featuring the seasoned expertise of native plant expert John Sibley, “Florida Landscape” is a departure from the traditional-length programs produced by WGCU. The 11-part series consists of three-minute episodes broadcast between viewers’ favorite programs. Instead of inviting viewers to tune in at a specific time, the program-between-a-program goes where the audience already is in viewing.

Each segment outlines a different step in the process of planning, planting and caring for a native habitat. In addition, every episode explains the ecological benefits of creating a native habitat such as conserving water, eliminating chemical use and attracting wildlife, as well as promoting viewer payback that includes less maintenance, expense and lawn to mow.

Simultaneous with the series, WGCU launched the “Florida Landscape” website, , which contains step-by-step instructions on how to create a habitat, a directory of plant descriptions, tips on getting a habitat certified by the National Wildlife Federation, links to helpful resources and the entire “Florida Landscape” series available for leisurely viewing online through streaming video.

WGCU, a service of FGCU, advocates the enrichment of life through arts, children’s, educational, informational and public affairs programming, and community outreach. The station’s award is the second environmental honor this year for FGCU, which was the only state university in Florida honored by the NWF in January as a national leading school in developing an environmentally sustainable campus.

For more information about the Aurora Awards, call (801) 535-4339, or visit online at .

For more information about WGCU, contact Toby Cooke at (941) 590-2350 or , or Sheri Coleman at (941) 590-2340 or .


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