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FGCU Small Business Development Center Launches Mobile Website for Clients on the Go
2/12/2013

FORT MYERS, Fla. - Visitors accessing the Small Business Development Center (SBDC) at Florida Gulf Coast University (FGCU) website from their mobile phones will be automatically redirected to the mobile optimized version of the site located at http://m.sbdc.fgcu.edu/.

The site, built by ActiveData Mobile, will allow visitors to get actionable information at the click of a button. Features include click-to-call, driving directions, one touch email, videos, social sharing and a live listing of upcoming seminars and events. These features will allow visitors to stay connected to the SBDC and have the latest information in the palm of their hand.

Google reports that 95 percent of smartphone users have searched for local information with 61 percent calling the business after searching. These statistics along with an improved user experience supported the SBDC's decision to go mobile.

"The mobile visitor is looking for different information than the desktop visitor," said Jim Montague, president and CEO of ActiveData. "Mobile visitors are ready to take action right now, and the SBDC site was built with that need in mind. Detailed, real-time analytics will show us exactly what actions site visitors are taking, which will allow us to continually optimize the site for the best user experience."

ActiveData is an integrated mobile marketing agency that enables small and medium-sized local businesses to identify, capture, retain and grow its client base through the use of affordable mobile websites, mobile apps and text marketing programs (http://m.activedatamobile.com).

The Small Business Development Center at Florida Gulf Coast University is a dynamic community-based resource, which helps small business owners take advantage of new opportunities to grow their business through a diverse collection of programs and services. The SBDC is located in FGCU's Center for Leadership & Innovation, the external administrative unit of the Lutgert College of Business, providing a unique collaboration between the College of Business faculty, students and small business owners. The Center serves a five-county area and provides business assistance through various partner locations in Southwest Florida.

For more information, contact Director of SBDC Dan Regelski at (239) 745-3705, dregelsk@fgcu.edu; or Jim Montague, ActiveData Mobile, at (239) 465-0310, jim@activedatamobile.com.

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