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Catalog Home » Undergraduate Programs » College of Health Professions and Social Work » Marketing Minor

Marketing Minor 2014-2015 Catalog Year

Lutgert College of Business

Department of Marketing
http://www.fgcu.edu/CoB/marketing.asp
(239) 590-7302
Program Admission Requirements
  • Students must meet with a Lutgert College of Business advisor to declare a minor and review the course requirements.
  • A grade of C or higher is required in all courses for the minor.
  • A minimum of 12 credit hours of the minor must be completed at FGCU.
  • Students desiring certification of a minor and designation on their academic transcript must:
    • Note the minor on the Application for Graduation.
    • Contact a Lutgert College of Business advisor to certify completion of all course requirements for the declared minor as listed below.
Program Requirements
  • MAR 3023 Introduction to Marketing (3)
  • MAR 3400 Professional Selling (3)
  • MAR 3503 Consumer Behavior (3)
  • MAR 4156 International Marketing (3)

    Select two of the following:
  • MAR 3235 Social Media Marketing (3)
  • MAR 4403 Sales Force Management (3)
  • MAR 4841 Services Marketing (3)
  • ADV 3008 Principles of Advertising (3)


TOTAL SEMESTER HOURS REQUIRED: 18 HRS

Transfer Notes and Acceptable Substitutes

Transfer credits will ordinarily be accepted from regionally accredited institutions and evaluated for appropriate credit toward requirements in the student's degree program.

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