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Lutgert College of Business

Lutgert College of Business

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Christine Wright-Isak, Ph.D.

Christine Wright-Isak, Ph.D.Assistant Professor of Marketing
Phone: (239) 590-7346
Office: Lutgert Hall, 3319

Ph.D. in Sociology, University of Chicago (1985)

Dr. Wright-Isak received her Ph.D. in Military Sociology at the University of Chicago, going directly to business where she achieved national recognition as a branding and messaging expert. She began her career at BBDO New York helping GE design and manage their corporate brand, and developing the launch strategy for the Lever 2000 brand.

Most of her Madison Avenue career was with Y&R where, in addition to serving clients like KFC, Dr Pepper and DuPont, she designed the case study system used in the AMA annual Advertising Effectiveness Awards (the “Effies”). Chris won the Advertising Research Foundation’s highest award for advertising research excellence, the Gold Ogilvy medallion, for her work on the launch of Colgate Total toothpaste in the United States in 1999.

Recently she restaged the Champion brand for Hanesbrands®, and in SWFL she has helped public institutions, businesses and professional practices manage their brands, including the Ah-Tah-Thi-Ki Seminole Museum, FGCU, Arthrex and the Bonita Bay Group.

Now at FGCUs’ Lutgert College of Business, Chris teaches marketing, media and advertising courses, serves as advocate and advisor for military veterans’ transitions, and conducts research with all generations of veterans on the value of having served. In 2011 she was elected a fellow of the Inter-University Seminar on Armed Forces & Society. Her latest paper is required reading at the Belgian Military University. In summer 2016 she participated in the ERGOMAS Recruitment and Retention Working Group, including NATO partners from Germany, Sweden, Netherlands, Denmark, and Belgium as well as the Israeli Defense Forces. She also serves on the Foundation Board of the Military Officers Association of America, Lee Coast Chapter.

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