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Assistant Professor of Marketing
Phone: (239) 590-7328
Office: Lutgert Hall 3347
Ph.D. in Marketing, University of North Texas (2014)
Gina A. Tran, Ph.D. is an Assistant Professor of Marketing. Dr. Tran earned her Ph.D. in Marketing from the University of North Texas. To date, her research has been published in Business Horizons, Journal of Advertising Research, Management Research Review, and Psychology & Marketing. Dr. Tran has also presented at the American Marketing Association Winter Educators’ Conference, Academy of Marketing Science, European Institute of Retailing and Services Studies Conference (EIRASS), and Society for Marketing Advances. Her paper titled “The Impact of Microblog Postings and Emails on E-servicescape, Trust, Retail Patronage, and E-WOM” was awarded Most Innovative Research Paper from Elsevier 19th EIRASS Conference in Vienna, Austria.
Dr. Tran’s primary research interests include social media marketing, e-commerce, and how technology impacts consumer behavior. She has a Bachelor of Science degree in Chemical Engineering and Bachelor of Arts degree in Asian Studies from Rice University. In addition, Dr. Tran earned a Master of Science degree in Merchandising from the University of North Texas. Previously, Dr. Tran worked as a buyer for Neiman Marcus Online and Michaels.