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General Requirements for a Minor

• Students must meet with a Lutgert College of Business advisor to declare a minor and review the course requirements.
• A grade of C or higher is required in all courses for the minor.
• A minimum of 12 credit hours of the minor must be completed at FGCU.
• Students desiring certification of a minor and designation on their academic transcript must:
  • Note the minor on the Application for Graduation.
  • Contact a Lutgert College of Business advisor to certify completion of all course requirements for the declared minor as listed below.

Program Specific Information

• ADV 3008 Principles of Advertising (3)
• MAR 3023 Introduction to Marketing (3)
• MAR 4333 Integrated Mkt Communications (3)
• Select one of the following:
  • ADV 3001 Advertising Creative Strategy (3)
  • ADV 3101 Promotional Writing & Design (3)
  • ADV 3300 Advertising Media Planning (3)

Additional 6 hours of approved upper division (3-4000 level) marketing (MAR) or advertising (ADV) electives selected in consultation with a Lutgert College of Business advisor.

TOTAL SEMESTER HOURS REQUIRED: 18 HRS

Transfer Notes

Transfer credits will ordinarily be accepted from regionally accredited institutions and evaluated for appropriate credit toward requirements in the student's degree program.