Section 508 Website Accessibility

Certain documents on this site are available as a Portable Document Format (PDF) file. PDF content requires Adobe's Acrobat Reader and can be downloaded by visiting

The University encourages anyone needing assistance in accessing content found on the University's website to contact the FGCU office or department that maintains the webpage. For an accessible version of PDF material, please contact FGCU Adaptive Services at or by calling 239 590-7956.

Skip to site navigation Skip to main content
Skip to main content
Lutgert College of Business

Lutgert College of Business

Advertising Minor

Print Details

General Requirements

  • Students must meet with a Lutgert College of Business advisor to declare a minor and review the course requirements.
  • A grade of C or higher is required in all courses for the minor.
  • A minimum of 12 credit hours of the minor must be completed at FGCU.
  • Students desiring certification of a minor and designation on their academic transcript must:
    • Note the minor on the Application for Graduation.
    • Contact a Lutgert College of Business advisor to certify completion of all course requirements for the declared minor as listed below.

Specific Information

  • ADV 3008 Principles of Advertising (3)
  • MAR 3023 Introduction to Marketing (3)
  • MAR 4333 Integrated Mkt Communications (3)
  • Select two of the following:
    • ADV 3001 Advertising Creative Strategy (3)
    • ADV 3101 Promotional Writing & Design (3)
    • ADV 3300 Advertising Media Planning (3)
  • Select one of the following:
    • MAR 3235 Social Media Marketing (3)
    • MAR 3503 Consumer Behavior (3)
    • MAR 4310 Public Relations Management (3)

Transfer Notes

Transfer credits will ordinarily be accepted from regionally accredited institutions and evaluated for appropriate credit toward requirements in the student's degree program.