skip navigation

Florida Gulf Coast University

Website Directory  

Lutgert College of Business

Lutgert College of Business

AACSB International—The Association to Advance Collegiate Schools of Business

Directory
Resources For:
LCOB Staff Handbook
Common Resources

Marketing Minor

 
 
Print Program Details

General Requirements for a Minor

  • Students must meet with a Lutgert College of Business advisor to declare a minor and review the course requirements.
  • A grade of C or higher is required in all courses for the minor.
  • A minimum of 12 credit hours of the minor must be completed at FGCU.
  • Students desiring certification of a minor and designation on their academic transcript must:
    • Note the minor on the Application for Graduation.
    • Contact a Lutgert College of Business advisor to certify completion of all course requirements for the declared minor as listed below.

Program Specific Information

  • ADV 3008 Principles of Advertising (3)
  • MAR 3023 Introduction to Marketing (3)
  • MAR 3400 Professional Selling (3)
  • MAR 3503 Consumer Behavior (3)

Additional 6 hours of approved upper division (3-4000 level) marketing (MAR) or advertising (ADV) electives selected in consultation with a Lutgert College of Business advisor.

TOTAL SEMESTER HOURS REQUIRED: 18 HRS

Transfer Notes

Transfer credits will ordinarily be accepted from regionally accredited institutions and evaluated for appropriate credit toward requirements in the student's degree program.