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Florida Gulf Coast University

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Marketing B.S.

Learning Outcomes

 
 

Academic Learning Compact

Consistent with its mission and guiding principles, Florida Gulf Coast University is committed to academic excellence and continuous quality improvement, as supported by a sound teaching-learning process. Within this process, students and instructors share responsibility for learning that is a movement from the simple to the complex, the concrete to the abstract, and the dependent to the independent. The Academic Learning Compact (ALC) initiative supports the teaching-learning process by clearly identifying expected core student learning outcomes in the areas of content/discipline knowledge and skills, communication skills, and critical thinking skills; aligning curricula with expectations; and using assessment to guide continuous improvement.
Content/Discipline Knowledge and Skills

Graduates will be able to:

  1. Discuss the nature of marketing systems and the role of marketing within an organization.
  2. Analyze how individual consumers and groups make buying decisions and the associated marketing implications.
  3. Demonstrate the knowledge required to design market research studies, interpret results, and make strategic recommendations.

Marketing content/discipline knowledge and skills are assessed at the college and departmental levels through ETS Major Field Tests and papers, exams, and other projects completed in the following required courses: MAR 3023 Introduction to Marketing, MAR 3503 Consumer Behavior, MAR 4613 Marketing Research, and MAR 4804 Marketing Strategy.

Additionally, all LCOB students must complete the business core with the following learning outcomes:

  1. Demonstrate knowledge of ethical issues
  2. Demonstrate knowledge of global factors influencing business.
  3. Explain the importance of environmental responsibility.
  4. Understand main concepts & definitions in accounting, economics, finance, information systems, management, marketing, & operations management.

These are assessed using papers, projects and tests in GEB 4890, TRA 3151, FIN 3403, MAR 3023 and other undergraduate business courses.

Communication Skills

Graduates will be able to:

  1. Prepare effective written reports

Communication skills are assessed at the college and departmental levels through papers and exams in courses such as MAR4804 Market Strategy, GEB 4890 Business Strategy, and TRA 3151 Operations Management.

Critical Thinking Skills

Graduates will be able to:

  1. Identify marketing problems and formulate problem solving strategies.

Critical thinking will be assessed in MAR 4804 Market Strategy through the use of case study and/or exams.

Additionally, all LCOB students must complete the business core with the following learning outcomes:

Graduates will be able to:

  1. Solve business problems using analytical tools.
  2. Integrate knowledge across business disciplines.

Critical thinking skills are assessed by papers, projects, and tests in FIN 3403, GEB 4890, TRA 3151, ECO 2023 and other undergraduate business courses.

Updated October 2012