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Marketing B.S.

Program Requirements


Program Requirements for 2015-2016 Catalog Year

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The General Education Program Website is located at

To prevent or minimize excess hours, select general education courses that satisfy common prerequisite requirements for your intended major.

  1. FGCU General Education Program (

  2. Common Prerequisites
    A minimum grade of C is required in each course.

    FGCU Course: ACG 2021 Intro to Financial Acctg. (3)
    Acceptable Substitue: ACGX021 or ACGX022 or (ACGX001 and ACGX011)

    FGCU Course: ACG 2071 Intro to Managerial Acctg. (3)
    Acceptable Substitue: ACGX071 or ACGX301

    FGCU Course: CGS 1100 Computer Software and Technology (3)
    Acceptable Substitue: CGSX100 or CGSX100C or CGSX530 or  CGSX570 or CGSX060 or CGSX531 or CGSX000 or ISMX000 or CGSX518

    FGCU Course: ECO 2013 Principles of Macro Economics (3)
    Acceptable Substitue: ECOX013

    FGCU Course: ECO 2023 Principles of Micro Economics (3)
    Acceptable Substitue: ECOX023

    FGCU Course: MAC 2233 Elementary Calculus (3)
    Acceptable Substitue: MACX233 or MACX230

    FGCU Course: STA 2023 Statistical Methods (3)
    Acceptable Substitue: STAX023 or STAX122 or QMBX100

  3. Business Common Core (27 credits)
    BUL 3130 Legal & Ethical Environment of Bus (3)
    FIN 3403 Business Finance (3)
    ISM 3011 Information Systems (3)
    MAN 3025 Principles of Management (3)
    TRA 3151 Operations Management (3)
    MAR 3023 Introduction to Marketing (3)
    GEB 4890 Business Strategy (capstone) (3)
    ENC 3250 Professional Writing (3)
    SPC 2023 Public Speaking (3)

  4. Required Courses in the Major (9 credits)
    MAR 3503 Consumer Behavior (3)
    MAR 4613 Marketing Research (3)
    MAR 4804 Marketing Strategy (3)

  5. Restricted Electives (18 credits)
    Select 18 credits of approved upper division (3-4000 level) business electives, with at least 12 hours in marketing (MAR) or advertising (ADV) courses. See college advisor for a list of approved courses

  6. University Requirements (3 credits)
    IDS 3920 University Colloquium (3)

  7. Additional Electives - as needed to reach total credits required for the degree

Additional Graduation Requirements

  • Complete a minimum of 120 credits, with at least 48 credit hours at the upper division (3-4000 level).
  • Earn a grade of C or higher in the Common Prerequisites, Business Common Core, Required Courses in the Major, and Restricted Electives.
  • Complete the last 30 credits of business courses at FGCU.
  • Complete a minimum of 12 credits of courses in the major at FGCU.
  • Earn a cumulative GPA of 2.0 for all coursework attempted at FGCU.
  • Satisfy College-Level Skills and foreign language entrance requirements.
  • Satisfy Service Learning requirement. See
  • Complete the standardized business knowledge assessment exam administered during the last semester in GEB 4890 Business Strategy.