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Marketing B.S.

Program Requirements


Program Requirements for 2014-2015 Catalog Year

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The General Education Program Website is located at

  1. FGCU General Education Program (GEP) (36 hrs)
    Refer to the General Education Program for more information.
    1. Communication (6 hrs)
      1. Select ENC 1101
      2. Select ENC 1102
    2. Mathematics (6 hrs)
      1. Select STA 2023
      2. Select MAC 2233
    3. Humanities (9 hrs)
      1. Select HUM 2510
    4. Social Sciences (6-9 hrs)
      1. Select ECO 2013
      2. Select ECO 2023
    5. Natural Sciences (6-9 hrs)

      Note: At least one Natural Sciences course must include a laboratory or field component. Courses meeting this requirement contain a “C” or “L” in their course numbers. Each combined lecture and laboratory course (marked with a C) is equivalent to taking the lecture and laboratory separately.

  2. Common Prerequisites (variable)
    • ACG 2021 Intro. to Financial Acctg. (3)
    • ACG 2071 Intro. to Managerial Acctg. (3)
    • CGS 1100 Computer Software and Technology (3)
    • ECO 2013 Principles of Macro Economics (GEP)
    • ECO 2023 Principles of Micro Economics (GEP)
    • MAC 2233 Elementary Calculus (GEP)
    • STA 2023 Statistical Methods (GEP)

  3. Business Common Core (27 hrs)
    • BUL 3130 Legal & Ethical Environment of Bus (3
    • FIN 3403 Business Finance (3)
    • ISM 3011 Information Systems (3)
    • MAN 3025 Principles of Management (3)
    • TRA 3151 Operations Management (3)
    • MAR 3023 Introduction to Marketing (3)
    • GEB 4890 Business Strategy (capstone) (3)
    • ENC 3250 Professional Writing (3)
    • SPC 2023 Public Speaking (3)

  4. Required Courses in the Major (9 hrs)
    • MAR 3503 Consumer Behavior (3)
    • MAR 4613 Marketing Research (3)
    • MAR 4804 Marketing Strategy (3)

  5. Restricted Electives (18 hrs)

    Select 18 hours of approved upper division (3-4000 level) business electives, with at least 12 hours in marketing (MAR) or advertising (ADV) courses. See college advisor for a list of approved courses

  6. University Requirements (3 hrs)
    • IDS 3920 University Colloquium (3)

  7. Additional Electives (variable)

Additional Graduation Requirements

  • Complete a minimum of 120 credit hours, with at least 48 credit hours at the upper division (3-4000 level).
  • Earn a grade of C or higher in the Common Prerequisites, Business Common Core, Required Courses in the Major, and Restricted Electives.
  • Complete the last 30 credit hours of business courses at FGCU.
  • Complete a minimum of 12 credit hours of courses in the major at FGCU.
  • Earn a cumulative GPA of 2.0 for all coursework attempted at FGCU.
  • Satisfy Communication and Computation Skills and foreign language entrance requirements.
  • Satisfy Service Learning requirement. See
  • Complete the standardized business knowledge assessment exam administered during the last semester in GEB 4890 Business Strategy.

Transfer Notes and Acceptable Substitutes

The following substitutions are acceptable for common prerequisites and must be completed with a grade of C or higher.

  • ACG 2021: may substitute ACG X021 or ACG X001 and ACG X011 or ACG X022
  • ACG 2071: may substitute ACG X071 or ACG X301
  • CGS 1100: may substitute CGS X100C, X518, X530, X570, X060, X100, X531, X000, ISM X000, or demonstrated competency in CGS 1100
  • ECO 2013: may substitute ECO X013
  • ECO 2023: may substitute ECO X023
  • MAC 2233: may substitute MAC X233 or MAC X230
  • STA 2023: may substitute QMB X100 or STA X122 or STA X023

For All Majors: Students are strongly encouraged to select required lower division electives that will enhance their general education coursework and that will support their intended baccalaureate degree program. Students should consult with an academic advisor in their major degree area.

Transfer credits will ordinarily be accepted from regionally accredited institutions and evaluated for appropriate credit toward requirements in the student’s degree program.