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Florida Gulf Coast University

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Prevention and Wellness

Health Promotion

 
 

What is "Health Promotion?"

“Health promotion” is becoming a standard in wellness education at many colleges and universities across the nation. According to the WHO (World Health Organization) health promotion is defined as “the process of enabling people to increase control over, and to improve, their health. It moves beyond a focus on individual behavior towards a wide range of social and environmental interventions.”

How does Prevention & Wellness do Health Promotion?

P&W looks to engage in health promotion with everything we do. Examples include services such as MyStudentBody.comand TIPS, efforts like "Cash Cab" and our annual "Sexual Health Responsibility Week" (SHRW), and the bi-weekly Healthy Hump Day events held in front of our office, each one featuring a different wellness topic with free info, games and prizes. Our participation in campus-wide programming also has a health promotion focus, such as our “PARTY SMART Challenge" stop in “The FGCU Amazing Race.” These are all in addition to our regular programming, outreach and events, as well as our free resource area we promote to students.

Advertising and marketing are also a big part of what defines health promotion, since this is key in increasing student awareness about available wellness services on campus. In addition to advertising our own department, P&W also promotes the areas of CAPS (Counseling & Psychological Services) and Student Health, and assists these areas to market and advertise some of their services to students as well. This includes services such as HIV testing, Flu Shots, CAPS groups, counseling services and the after-hours care services of both CAPS and Student Health.

Beyond this, Prevention & Wellness also looks to promote wellness services to other student groups. Priya Thomas has spoken to student groups such as Athletics, OHRL (Office of Housing and Residence Life) and CAA (Center for Academic Achievement) about the services offered through Prevention & Wellness, Student Health and CAPS. Prevention & Wellness also takes leadership to represent all three of these areas to students during Eagle View Orientation and other events.