Prevention & Wellness
Florida Gulf Coast University
Howard Hall, 119
10501 FGCU Blvd South
Fort Myers, FL 33965-6565
“Health promotion” is becoming a standard in wellness education at many colleges and universities across the nation. According to the WHO (World Health Organization) health promotion is defined as “the process of enabling people to increase control over, and to improve, their health. It moves beyond a focus on individual behavior towards a wide range of social and environmental interventions.”
P&W looks to engage in health promotion with everything we do, whether it’s through services like MyStudentBody.com, our weekly Healthy Hump Day outreach, or annual events like Sexual Health Responsibility Week. These are all in addition to our wellness presentations in Residence Halls, classrooms, and for other student groups, as well as the Free Resource Area in our lobby that we promote to students.
Our consultation and collaboration with other departments and student groups also enables us to connect wellness to the student experience in unique ways. Our approach aids us in empowering students to “increase control over, and to improve, their health” and our array of outreach and programming enable us to provide a “range of. . .interventions.”
Advertising and marketing is key in health promotion, helping increase student awareness about campus wellness services and reach the student population at large. To this end, you will notice that Prevention & Wellness has a logo and branding approach for many of our programs and outreach services. This has increased student interest and participation in our programs and outreach, which enables us to promote campus resources as they relate to different areas of wellness (i.e., Center for Academic Achievement and CAPS related to stress management, Student Health Services and Campus Recreation related to physical wellness, etc.).