The B.S. in Marketing prepares students for careers in marketing by developing their understanding of the social and economic forces at work in national and global markets. The marketing major focuses on enhancing the knowledge and skills that enable managers to develop and maintain successful relationships with consumers and organizational customers through the planning, implementation, and control of marketing activities. The program emphasizes the use of analytical and environmental analyses to engage in strategic market planning, market segmentation, and competitive positioning. The program also develops the strategic implications of consumer behavior, product development and branding, promotion, pricing, and distribution channels.
Program Progression And Additional Graduation Requirements
Degree-seeking students are classified as pre-majors prior to formal transition into a LCOB major. As pre-majors, students may enroll in lower level (1000-2999) courses to satisfy general education and common prerequisite requirements; lower level electives; and business common core courses, except GEB 4890, if course prerequisites are met. Pre-majors may not enroll in upper level (3000-4999) courses for the major.
Transition from a LCOB pre-major to a major happens following (a) completion of all common prerequisites with a minimum grade of C or higher in each course; and (b) completion of 50 earned hours of courses with a minimum GPA of 2.0.
In addition to the program requirements, students must:
- Earn a grade of C or higher in the common prerequisites, business common core, required courses in the major, and restricted electives.
- Complete a minimum of 120 credits with at least 48 hours at the upper division (3-4000 level).
- Complete the last 30 credits of business courses at FGCU.
- Complete a minimum of 12 credits of courses in the major at FGCU.
- Earn a minimum cumulative GPA of 2.0 for all coursework attempted at FGCU.
- Satisfy college-level skills and foreign language entrance requirements.
- Satisfy service learning requirement. See www.fgcu.edu/connect/ .
- Complete the standardized business knowledge assessment exam administered during the last semester in GEB 4890 Business Strategy.
To prevent or minimize excess hours, select general education courses that satisfy common prerequisite requirements for your intended major.
- FGCU General Education Program (http://www.fgcu.edu/general_education/)
- Common Prerequisites
A minimum grade of C is required in each course.
FGCU Course: ACG 2021 Intro to Financial Acctg. (3)
Acceptable Substitute: ACGX021 or ACGX022 or (ACGX001 and ACGX011)
FGCU Course: ACG 2071 Intro to Managerial Acctg. (3)
Acceptable Substitute: ACGX071 or ACGX301
FGCU Course: CGS 1100 Computer Software and Technology (3)
Acceptable Substitute: CGSX100 or CGSX100C or CGSX530 or CGSX570 or CGSX060 or CGSX531 or CGSX000 or ISMX000 or CGSX518
FGCU Course: ECO 2013 Principles of Macro Economics (3)
Acceptable Substitute: ECOX013
FGCU Course: ECO 2023 Principles of Micro Economics (3)
Acceptable Substitute: ECOX023
FGCU Course: MAC 2233 Elementary Calculus (3)
Acceptable Substitute: MACX233 or MACX230
FGCU Course: STA 2023 Statistical Methods (3)
Acceptable Substitute: STAX023 or STAX122 or QMBX100
- Business Common Core (27 credits)
BUL 3130 Legal & Ethical Environment of Bus (3)
FIN 3403 Business Finance (3)
ISM 3011 Information Systems (3)
MAN 3025 Principles of Management (3)
TRA 3151 Operations Management (3)
MAR 3023 Introduction to Marketing (3)
GEB 4890 Business Strategy (capstone) (3)
ENC 3250 Professional Writing (3)
SPC 2023 Public Speaking (3)
- Required Courses in the Major (15 credits)
MAR 3503 Consumer Behavior (3)
MAR 4613 Marketing Research (3)
MAR 4804 Marketing Strategy (3)
MAR 4841 Services Marketing (3)
MAR 4832 Product & Brand Management (3)
- Restricted Electives (12 credits)
Select 12 credits of upper division (3-4000 level) in marketing (MAR) or advertising (ADV) courses.
- University Requirements (3 credits)
IDS 3920 University Colloquium (3)
- Additional Electives - as needed to reach total credits required for the degree
TOTAL CREDITS REQUIRED: 120
The information contained in this catalog excerpt is intended for informational purposes only. Every effort is made to provide this information as accurately as possible at the time of publication; however, the university reserves the right to revise any section or part without notice or obligation. Printed on: 6/25/2017.