Advertising Minor

Lutgert College of Business
Department of Marketing

http://www.fgcu.edu/CoB/advertising.asp
(239) 590-7302

2014-2015 Catalog Year

Admission Requirements

  • Students must meet with a Lutgert College of Business advisor to declare a minor and review the course requirements.
  • A grade of C or higher is required in all courses for the minor.
  • A minimum of 12 credit hours of the minor must be completed at FGCU.
  • Students desiring certification of a minor and designation on their academic transcript must:
    • Note the minor on the Application for Graduation.
    • Contact a Lutgert College of Business advisor to certify completion of all course requirements for the declared minor as listed below.

Requirements

  • ADV 3008 Principles of Advertising (3)
  • MAR 3023 Introduction to Marketing (3)
  • MAR 4333 Integrated Mkt Communications (3)
  • Select two of the following:
    • ADV 3001 Advertising Creative Strategy (3)
    • ADV 3101 Promotional Writing & Design (3)
    • ADV 3300 Advertising Media Planning (3)
  • Select one of the following:
    • MAR 3235 Social Media Marketing (3)
    • MAR 3503 Consumer Behavior (3)
    • MAR 4310 Public Relations Management (3)

TOTAL SEMESTER HOURS REQUIRED:   18 HRS

Transfer Notes and Acceptable Substitutes

Transfer credits will ordinarily be accepted from regionally accredited institutions and evaluated for appropriate credit toward requirements in the student's degree program.