FGCU College of Business Accreditation/

The retreat included the meeting of faculty focus groups. Their notes are appended to this agenda, along with the discussion points made during the report to the retreat group.

College of Business Retreat
Agenda for August 17, 2000
Double Tree Hotel

8:30 a.m.	Coffee/Light Brunch

9:00 a.m.	PLENARY SESSION: Welcome Remarks - Dean Pegnetter
		Introduction of Program Team Members Introduction Of New Faculty & Staff
9:30 a.m.	Orientation
		Philosophy for FGCU Faculty CoB Mission College Handbook (Hudson Rogers) Faculty Review and Evaluation (Walter Rodriguez/Jerry Schoenfeld) Timetable for PDP and FAR 2000/2001 Timetable for Annual Report 2000/2001 Timetable & Documents for Reappointment/Tenure Review/Promotion Timetable for Merit Pay Raises Effective October 2000 Course Syllabi/Exams/Demonstration of Covering the following: Ethics, International, Environment, Technology, Written and Oral Communication, Information Tools, Technology, Political, Socio-Economic and Regulatory Environment External Activities (Arthur Rubens)
10:30 a.m.	Break & Photo Opportunity (Diane Shoemaker)

10:45 a.m.	Orientation Continued
		Student Affairs: Academic Advising & Scheduling (Carol Burnette) Career Advising (Joe Rue) Faculty Governance (Judy Wynekoop) Structure and Opportunities Election to fill Vacant Positions Faculty Charge to Standing Committees (Dean Pegnetter)
11:30 a.m.	Overview Of AACSB Accreditation (Tom Harrington & Jim Breitbach)
		COB Database Show Stoppers Candidacy Status and Action Plans with Timetable for 2000/01 What You Can Do Now IPMs Survey Evaluation Other
12:15 Noon	Lunch

1:00 p.m.	ACTION PLANS: Break-out Group Reports and College-Wide Discussion
		Academics (A), Institutional Planning, Effectiveness and Assessment (I), and Technology (L) - Judith Swingen/Mark Pendergast Student Life (B), Enrollment, Management (C), Diversity (E), Institutional Culture (N), Marketing (D) and Development (J) - Karen Eastwood And Barry Langford Community Partnerships (F), Child Engagement and Ethical Responsibility (G), Sustainable Environment (H), and Campus Facilities (M) - (Arthur Rubens/Chris Andrews)
2:45 p.m.	Break

3:00 p.m.	Reports Of Focus Groups and Discussion (Monika Renard)

4:30 p.m.	COB Retreat Social

Focus Group Notes

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The College of Business used part of its retreat to form three Focus groups to discuss how it is going to implement FGCU's Strategic Plan as requested by President Merwin.

First, the College had to identify the areas in the University Strategic Plan targeted to be implemented at the College level. The Dean did this in consultation with the leadership of the College.
Second, these topics were divided for discussion into three Focus Groups. The participants and the Chair of each session are listed, with their findings and their recommendations documented.

Focus Group I - Was asked to discuss Academics (A), Institutional Planning, Effectiveness and Assessment (I), and Technology (L)

Session Chair: Judyth Swingen
Participants:

Judy Wynekoop
Cathy Beise
Cheryl Wiecek
Kazuo Nakatani
Roy Boggs
David Johnson
Hudson Rogers

Academics (A)

Use the Advisory Groups more effectively
Develop a 5 year course plan
Distinguish itself from other area universities by:
- AACSB accreditation niche
- Engineering
- MS Programs
Better marketing of programs
Match market niche with available resources
- Distance Learning
Enhance/Remediate new student's skills by:
- Front-end testing
- Non-credit remediation

Institutional Planning, Effectiveness and Assessment (I)

Revisit Focus Groups recommendations & actually use their input
· Assessment at all levels
- IPM testing
Need to develop assessment guidelines

Technology (L)

Hire Full-time tech support staff
Better/more computer classrooms & scheduling of classrooms
Create an emerging technology demonstration lab for evaluation new technology
Improve resource allocation management
Distance learning course design and delivery incentives are required
University needs to be responsive to faculty technology support requirements, rather than providing top-down standardized support.
College needs to seek both university support, as well as develop its own support capability

Focus Group II - Was asked to discuss Student Life (B), Enrollment Management (C) diversity (E), Institutional Culture (N) Marketing (D) and Development (J)

Session Chairs: Karen Eastwood & Barry Langford
Participants:

Kate Tyler
Monika Renard
Brad Hobbs
Carl Pacini
Lee Duffus
Joe Rue
Stuart Van Auken

Targets

Inside and outside 5 County area as well as Distance Learning (State, National & International)
- Businesses & employers - On-campus faculty arranged corporate recruiting efforts are encouraged; however, these should be coordinated through Carol Burnette
- High School Students in their Freshman and Sophomore years
- Community Colleges
- FGCU
Include in FGCU Strategic Plan as a goal to become the Undergraduate University of Choice for Florida.
Emphasize/market FGCU's
- Small Classes
- Superior Faculty
- Location, Location, Location

COB's Enrollment Management & Marketing

Focus groups buys in to Dean's Plan
Put news business editors/reporters on advisory board
Utilize WGCU for publicity
PSEP - Pro acative link from COB
- Students in Free enterprise
Scholar's Club
- Link with Junior Achievement in High Schools
Pull in High School, Edison & FGCU students
Create publicity around state
Recruiting ideas:
- Summer classes for high school students
- Summer classes for high school teachers
- Dual-enrollment courses for high school students
- Programs for organizations such as the Girl Scouts
Marketing ideas:
- Advertise/market overseas
- Advertise with booths at the airport/on the beach during Spring Break; tow FGUC CoB banner behind Dr. Rue's boat (participating students get service learning credit)
- Advertise EMBA program at the airport
- Put pictures of beaches on the Web Site
Program ideas:
- Establish post-baccalaureate degree (certificate programs) using current courses as the base

Student Life

Intro Marketing Perspective - give to faculty advisor
Invite all clubs together to hear speakers on careers
Develop relationships with recruiters
Give students initiatives to attend
- Bonus points (Extra credit)
- Simulation competition (course for credit with adjunct)
- Service Learning credits for club activities/officers
- Serve Pizza
Linkage between students & Alumni (EMBA) & Chambers

Minority Recruitment

Scholars Clubs (50 chapters within SW Florida & 10 chapters outside area)
Get program support
Materials
Support person (service learning)
$$$
Utilize Lee's Pipeline to get COB students to promote FGCU in High Schools & Community Colleges
Support local career fairs (each professor 1 time a year)

Session III - Was asked to discuss Community Partnerships (F), Civic Engagement and Ethical Responsibility (G) Sustainable Environment (H), and Campus Facilities (M)

Session Chairs: Arthur Rubens and Christine Andrews
Participants:

Christine Edwards
Gerry Segal
Tara McGraw
Shelton Weeks
Howard Finch
Dan Borgia
Walter Rodriguez
Rajesh Srivastava
Camilo Azcarate
Dee Burgess
John Murray
Jim Vail

Community Partnerships

Executive Professors
- Student Associations
- Recruitment
- Teaching (in class and external)
- Fundraising
- Scholarships
- Seminars (Special Topics)
- Network to local businesses (careers)
- Contract Activities
- Mentors
- Marketing
- Business Incubator
- Internships
- Institutes
Classroom- Business/student partnerships
- Internship Director
- Office of Internship
- Professional Association

Civic Engagement

Student - instructor
- Give students more options in program capstone courses/add dimensions to structured projects:
  Add environmental focus
  Add community civic engagement focus
Applied Seminars
Recognition
Internship
Mentorship
Executive Professors
- Business Environment-
- Green Companies (ie: Blue Mountain Cards)
  Environment
  Non-profit sector
- Student Participation in Local community/governmental meetings
  Institute for Conflict Resolution
  Civic Groups
  Public Participation
- Non-Profits
  Consultation
  Accountability
  Business Fundamentals
  Self Sufficient Instruction
- Civic Organizations (students)
  High involvement
  Guest speakers
  Internships
  Visits to sites
  Leadership classes
  Certification

Ethical Responsibility

Faculty Development
- Seminar Series
- Executive Professors
- Peace Studies
- MBA Seminars
- Focus workshops
Student/University Community Development
- Seminars
- Guest Lecturers
- Executive Professors
- "Best"
- MBA Seminars
- Focus Workshops

Campus & Facilities

COB
- COB Green Building
- COB Complex (cluster of businesses)
Incubator
Satelite Campuses
Parking
- Park and Ride
- Shuttle (Miromar Outlet)

Environment

Sustainable Education & Awareness
- Orientation
- Faculty Education
- Fertilizers
- Paperless
- Water Quality
Business
- Green - Economics of Sustainability
- Teaching
- Practicing
University
- Set example (Business with Green)
- Paperless
- Green building
Building & New Development
- Partnerships
Active Leadership
Champions

Focus Group Reports -
Discussion Points

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The following discussion points were made at the conclusion of each group's report.

Group I (Judyth Swingen)

Distance learning course design and delivery incentives are required
University needs to be responsive to faculty technology support requirements, rather than providing top-down standardized support.
College needs to seek both university support, as well as develop its own support capability

Group II (Karen Eastwood/Barry Langford)

On-campus faculty arranged corporate recruiting efforts are encouraged; however, these should be coordinated through Carol Burnette
Recruiting ideas:
- Summer classes for high school students
- Summer classes for high school teachers
- Dual-enrollment courses for high school students
- Programs for organizations such as the Girl Scouts
Marketing ideas:
- Advertise/market overseas
- Advertise with booths at the airport/on the beach during Spring Break; tow FGUC CoB banner behind Dr. Rue's boat (participating students get service learning credit)
- Advertise EMBA program at the airport
- Put pictures of beaches on the Web Site
Program ideas:
- Establish post-baccalaureate degree (certificate programs) using current courses as the base

Group III (Arthur Rubens)

Give students more options in program capstone courses/add dimensions to structured projects:
- Add environmental focus
- Add community civic engagement focus

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