| 1.
Welcome and Introductions by David Johnson.
2.
Attendees introduced themselves.
Presentation:
Convergence of TV and Internet by Terry Dugas.
(The
summary shown below was based on the presentation slides by Terry Dugas)
Click
here for gif animation of Presentation (1375KB).
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Introduction
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TV: streaming
video and audio for 70 years.
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TV: encoded
digital since 1970's.
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Vertical
Blanking Interval (VBI) can be used for data transmission.
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Slow:
Four 150 baud channels.
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Used for
broadcasting PSAs, weather, agriculture news, etc.
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Very expensive.
Killed by cost.
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TV: Teletext
since 1980's.
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VBI.
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Faster:
Four 9600 baud channels.
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Used for
delivering magazines, etc.
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Very expensive.
Killed by cost. No standards.
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TV: Datacasting
since 1990's.
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VBI.
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Faster:
Four 15kbps channels.
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Used for
transmitting stock market quotations, etc. WAN, V-chip.
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TV: Intercasting
"Now".
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VBI.
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Four 15kbps
channels.
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Microsoft
Actimates: Barney show interacts with a Barney doll at home. One=way
communication (from TV to a doll).
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TV: Intercasting
for "Tomorrow".
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VBI plus
subvideo.
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500 kbps
channels.
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Multiple
video feeds.
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Used for
software download over the air. No modem needed.
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Wavetop:
Internet service without an ISP (one-way communication: no interaction)
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NBC used
this for 1996 summer Olympic game.
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CNN uses
for News Digest. Download in-depth stories.
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WebTV
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VBI based.
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Faster
and Interactive: 10mbps. Pending FCC approval.
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Enhanced
multimedia reception device.
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Decoder/modem/hard
drive/printer port/stereo tuner/video digitization.
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Partners:
NBC, PBS, Nickelodeon, Discovery Channel, Showtime.
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Microsoft
bought WebTV.
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300 mbps
using HDTV (High Definition TV).
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Desktop
runs using windows CE.
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Personalized
program guide.
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Automatic
web/software download.
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Banner
advertising.
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Coupons.
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Catalogs.
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Full Internet
connectivity (using windows 98).
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TV channels
must pay Microsoft to be on WebTV.
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No difference
between PC and TV.
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"Lazy"
interactivity.
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No demonstrated
customer demand.
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"point
and click" TV.
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Impulse
buying.
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Opinion
polls.
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Third
Alternative.
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Websites
that enhance rather than supplement TV content.
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PBS Lewis
and Clark. Archived materials.
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Summary.
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Three
alternatives of converge TV and Internet:
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Intercasting:
Wavetop: No interactivity: great data transmission.
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WebTV:
Interactivity: TV becomes a computer.
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Internet
enhances TV contents.
Tour
of WGCU-TV Station by Terry Dugas
Click
here for gif animation of the Tour of WGCU-TV
(3147KB). |