 |
Program Mission Statement
The B.S. in Marketing prepares students for careers in marketing by developing their understanding of the social and economic forces at work in national and global markets. The marketing major focuses on enhancing the knowledge and skills that enable managers to develop and maintain successful relationships with consumers and organizational customers through the planning, implementation, and control of marketing activities. The program emphasizes the use of analytical and environmental analyses to engage in strategic market planning, market segmentation, and competitive positioning. The program also develops the strategic implications of consumer behavior, product development and branding, promotion, pricing, and distribution channels.
Each College of Business program maintains an Integrated Program Matrix (IPM). The IPM shows how the Mission & Learning Objectives of that program align with
the Vision & Goal Statements of the University, and
the Mission & Core Competencies of the College.
This IPM was most recently updated on February, 17, 2009.
In addition to the IPM, each program at FGCU is governed by an Academic Learning Compact (ALC). The ALC discusses Learning Outcomes and Assessment Strategies for the program.
view the ALC for the Undergraduate Marketing Program 
An additional document supplements the ALC; it discusses the assessment plan and timeline.
view Assessment Plan and Timeline document
The ALC and supplemental document linked above were updated in January 2009.
|
