FGCU Florida Institute of Government Presents "Writing and Publishing Winning Newsletters" Workshop
4/11/2005

WHO     FGCU Florida Institute of Government, for managers and employees from both the private and public sectors

WHAT     "Writing and Publishing Winning Newsletters" full-day workshop from the Florida Institute of Government's Writing Programs. The course helps participants plan, write, edit and publish both formal and informal newsletters either printed in hard copy or distributed via the Internet. Attendees learn how to write both hard and soft news, and receive tips for using photography as well as ideas for making the newsletter attractive, readable and understandable. The course includes a comprehensive resource manual with outlines and examples. The class does not cover the technical aspects of electronic newsletter publishing. Participants should be competent composing in Microsoft Word. Lisa Sparks is instructor.

WHEN     8:30 a.m. to 3:30 p.m., Friday, May 6

WHERE     Broadcast Building 111

WHY     To learn how to:

·     Develop a plan for publishing a newsletter that can help meet the organization's communications goals

·     Develop potential story ideas and identify primary news sources

·     Gather information and conduct effective interviews

·     Analyze the audience

·     Understand the strategy behind and write hard and soft news stories

·     Edit news articles for clarity, brevity and understanding

·     Design the newsletter using standard word-processing software

·     Incorporate photography and graphics in the newsletter to add interest

COST     $79

CONTACT     Joanne Hartke at (239) 590-7815 or jhartke@fgcu.edu

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