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Florida Gulf Coast University
10501 FGCU Blvd S.
Fort Myers, FL. 33965-6565

Phone: (239) 590-1006
Fax:     (239) 590-1066

Press Release


FGCU Continuing Education and Southwest Florida Leadership Foundation Host Generational Diversity Expert

FORT MYERS, FL - Florida Gulf Coast University Continuing Education and the Southwest Florida Leadership Foundation collaborate to present "The Generational Imperative: Bridging the Generation Gaps in the Workplace and Community," 8:30 a.m. to noon, Friday, May 9 at the Three Oaks Banquet and Conference Center in Estero. The presentation will be delivered by Chuck Underwood, founder and president of The Generational Imperative.

The Generational Imperative is a research-driven generational consultancy. Underwood works with organizations nationwide and explains the influence of generational values on the American population's consumer, career and lifestyle decisions. He recently published a book titled, "The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace and Living Room."

Underwood has addressed these topics with recognizable corporations such as Proctor and Gamble, Macy's, and the Coca-Cola Company. He has also recently produced and hosted two national television specials on public TV stations due to broadcast later this year. Consulting coast to coast, he also authors columns, guest-lectures at universities, and is regularly quoted in news stories by NBC Nightly News, National Public Radio, Fortune, BusinessWeek, and many major market newspapers.

Participants in the workshop will learn about the four generations, "Silents, Boomers, Generation X, and Millenials, and what motivates each specific generation in the workplace. The workshop will help participants discover how to get the best of each generation and create a thriving workplace with these diverse generations.

Registration for the workshop is $65 for members in the Chamber of Commerce in Southwest Florida and $75 for non-members. The cost for FGCU faculty and staff is $40 with appropriate ID, students $30; and $80 to register at the door day of event.

For information, or to reserve a seat, contact FGCU Continuing Education at (239) 590-1095.

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