Academic Catalog
Marketing Minor 2023-2024 Catalog Year
Lutgert College of Business
Department of Marketing
Website: https://www.fgcu.edu/cob/programs/marketing/marketing-minor.aspx
(239) 590-7302
(239) 590-7302
Marketing (B.S.) majors are not eligible for a minor in Marketing.
Admission Requirements
- Students must meet with a college advisor/student success counselor to declare a minor and review the course requirements.
Program Progression and Additional Graduation Requirements
- A grade of C or higher is required in all courses for the minor.
- A minimum of 12 credits of the minor must be completed at FGCU.
- Students desiring certification of a minor and designation on their academic transcript must:
- Note the minor on the Application for Graduation.
- Contact a college advisor /student success counselor to certify completion of all course requirements for the declared minor as listed below.
Program Requirements
Required Courses in the Minor
Complete the following:
MAR 3023 Introduction to Marketing (3)
MAR 3503 Consumer Behavior (3)
MAR 4156 International Marketing (3)
MAR 4832 Product & Brand Management (3)
Complete two from the following:
MAR 3235 Social Media Marketing (3)
MAR 3400 Professional Selling (3)
MAR 4841 Services Marketing (3)
ADV 3008 Principles of Advertising (3)
Total Credits Required: 18
