FGCU Emergency Management Advisory

Oct. 3, 2022 | All FGCU classes, including online modalities, as well as non-essential campus activities are cancelled through Sunday, Oct. 9. We return to normal operations Monday, Oct. 10, and full details on the calendar will be announced Tuesday, Oct. 4. It remains vital to our success that we hear from ALL students, faculty and staff so we can assess needs and move forward with reopening campus. Call the FGCU Storm Recovery Call Center at (239) 310-5398 or complete the self check-in survey as soon as possible.

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Tran, Gina (Ph.D.)

Associate Professor, Marketing
Department of Marketing

LH 3323
 Consumer Behavior | Digital Marketing | Social Media Marketing
CV/Resume

Dr. Tran's primary research interests include social media marketing, e-commerce, and how technology impacts consumer behavior. To date, her research has been published in Business Horizons, International Journal of Information Management, Journal of Advertising Research, Journal of Marketing Communications, Journal of Product & Brand Management, Journal of Retailing and Consumer Services, Management Research Review, and Psychology & Marketing. Dr. Tran's paper titled "The Impact of Microblog Postings and Emails on E-servicescape, Trust, Retail Patronage, and E-WOM" was awarded Most Innovative Research Paper from Elsevier 19th European Institute of Retailing and Services Studies Conference in Vienna, Austria.

Prior to her career in academia, Dr. Tran worked as a buyer for Neiman Marcus Online and Michaels. Dr. Tran enjoys spending time with her family, reading, and working out.

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