Dr. Tran's primary research interests include social media marketing, e-commerce, and how technology impacts consumer behavior. To date, her research has been published in Business Horizons, International Journal of Information Management, Journal of Advertising Research, Journal of Marketing Communications, Journal of Product & Brand Management, Journal of Retailing and Consumer Services, Management Research Review, and Psychology & Marketing. Dr. Tran's paper titled "The Impact of Microblog Postings and Emails on E-servicescape, Trust, Retail Patronage, and E-WOM" was awarded Most Innovative Research Paper from Elsevier 19th European Institute of Retailing and Services Studies Conference in Vienna, Austria.
Prior to her career in academia, Dr. Tran worked as a buyer for Neiman Marcus Online and Michaels. Dr. Tran enjoys spending time with her family, reading, and working out.