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Case, Mark (Ph.D.)

Instructor I
Department of Marketing

LH 3303

    Ph.D. in International Business (Marketing), Old Dominion University

    Prior to FGCU, Dr. Case was on the faculty at Eastern Kentucky University. Industry experience includes advertising account management (industrial accounts) and owning a consulting/research company in Grand Rapids, MI. Dr. Case's research interests include but are not limited to cross-cultural research methodology, cross-disciplinary methodology, and case study development. In this last category, he earned a distinguished research award from the International Academy for Case Studies in 2009.