At FGCU, we have a two-tiered logo architecture. All brand extensions and sub-brands will appear locked-up with the institution’s master brand. For simplicity and increased legibility in digital applications that can be small, the FGCU will appear without the eagle head for these applications.
A brand extension includes colleges, some schools, offices and high-level administrative
units that should always be tied directly to the master brand. All administratve units
will be brand extensions.
See example below.
A sub-brand is an entity directly connected to a brand extension and gains brand equity
or increased wayfinding (helps define the purpose of the unit) by being associated
with their brand extension.
See examples below.
Logo requests will be fulfilled within 2 business days.