2025 SWFL Holiday Trip Index
December 15, 2025 / RERI Research Team / Tag: Economics and Finance
With the holidays fast approaching, the Southwest Florida region will begin to see an influx of visitors from northern states and internationally to celebrate the holiday season. These visitors play a vital role in the regional economy, directly supporting the leisure and hospitality sector, one of the largest sectors in the region.
But how much will it cost to celebrate the holiday season down in Southwest Florida this year? This question led to a collaboration between Moran Wealth Management® and the Lutgert College of Business to develop the SWFL Holiday Trip Index. The goal of the index is to understand how prices that visitors face have changed since 2023. We look at four components to calculate the index – airfare, accommodations, restaurants and entertainment.
Results from the index found that the cost of a party of two traveling to the region between December 23rd and December 26th increased slightly between 2024 and 2025, with the index rising 1.0 point to 84.6. Three of the four components used to calculate the index increased over this period, including airfare (up 6.3 points), entertainment (up 5.1 points) and restaurants (up 4.3 points). Accommodation was the lone component to decrease year-to-year, down 8.3 points.
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