FGCU Industry Specific Skills

Earn Micro-credentials That Matter to Employers

FGCU's industry-specific micro-credentials supplement your education by helping you demonstrate the skills employers value most. Developed with industry partners in healthcare, nursing, marketing, travel and professional sales, these programs combine coursework, hands-on learning and assessment to earn a shareable digital badge.

What You'll Gain

Digital badges help you showcase workforce-ready skills and provide employers with demonstrated evidence of the competencies, experiences and assessments completed through each micro-credential.

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Build career-ready expertise aligned with today’s workforce needs and sought by employers

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Showcase your job skills with a digital badge on your resume and LinkedIn profile

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Earn a guaranteed interview upon completion of select micro-credential programs


Your Path to a Digital Badge

  1. Browse programs to find options that fit your interests, academic program and career goals.
  2. Check your Eligibility. Review program requirements and identify the course(s) associated in each PDF.
  3. Submit an interest form. Complete the form to learn more about the badges you’re interested in.
  4. Enroll in the course. Register for the course through FGCU’s standard registration process.
  5. Complete all requirements. Once verified, you’ll receive instructions to access and display your digital badge.

GET STARTED


Our Partners

Arthrex logo
Hertz Logo
Gartner
Lee Health logo
Priority Marketing

Explore Industry-specific Micro-credentials

title-icon Fundamentals of Medical Device Industry

CARD SPONSOR IMAGE

Micro-credential Partner: Arthrex
Eligibility: Open to all majors at FGCU
Course: IHS 3400 - Medical Device Industry
Hands-on Learning: XX
Upon Completion: Digital badge

Through FGCU’s partnership with Arthrex, students get an overview of the medical device industry from idea to implementation. Coursework covers the healthcare marketplace, exploring health systems, healthcare payers and federal healthcare policy. It also examines all stages of product development and management, including concept and planning to design, validation and post-market activities. In addition, the curriculum addresses clinical and regulatory compliance with information on quality regulations and strategies for reducing time to market. Students are also introduced to orthopedic research and fundamentals, learning about anatomy and common injuries, diseases and treatments.

title-icon Medical Device Professional Sales

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Micro-credential Partner: Arthrex
Eligibility: Open to all majors at FGCU
Course: HSA 4332 - ST: Medical Device Professional Sales
Hands-on Learning: XX
Upon Completion: Digital badge

Explore the role medical device sales professionals play in supporting physicians, administrators, healthcare staff and patients. Through FGCU's partnership with Arthrex, this course introduces the concepts and principles behind product development and management, while exploring the clinical and regulatory requirements that shape the industry.

Students will follow medical devices through each stage of the product lifecycle from a sales perspective, preparing for healthcare and medical device careers. They’ll also gain knowledge of orthopedic research and medical information, building valuable industry know-how.

title-icon Essentials for a Nurse Educator

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Micro-credential Partner: Marieb College of Health & Human Services, School of Nursing
Eligibility: Students enrolled in the DNP Nurse Practitioner or DNP Nurse Anesthesiology programs; post-BSN students; non-degree graduate students
Courses: NGR 6712 - Foundations of Nursing Education, NGR 6710 - Teaching & Assessment Strategies for Nursing Education and NGR 6713 - Design & Evaluation of Nursing Curricula
Hands-on Learning: XX
Upon Completion: Digital badge

This combination of courses from FGCU’s Marieb College and the School of Nursing will prepare you to teach and support student learning in classroom, laboratory and clinical settings. The pathway covers everything from adult learning, evidence-based teaching and assessment to nursing curriculum design and evaluation.

You'll learn how to create engaging learning environments, assess student progress across different areas of learning and develop curricula that prepare future nurses for professional practice and success in nursing education.

title-icon Design Thinking in Healthcare

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Micro-credential Partner: Lee Health
Eligibility: Open to all majors at FGCU
Courses: APK 2930 - Community Health Inequality
Hands-on Learning: Innovation project, professional pitch and case studies
Upon Completion: Digital badge and a guaranteed interview with Lee Health

Use an innovative design process to address local healthcare industry needs through FGCU's partnership with Lee Health. Students will combine public health knowledge with research, empathetic problem-solving and collaboration to develop, test and present solutions to real challenges the industry is facing.

Through this program, learners identify a local health need, interpret qualitative and quantitative research and turn their findings into a proposed solution. They assess ideas for desirability, feasibility and viability before presenting a professional pitch.

title-icon Revenue Management & Analytics in the Travel Industry

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Micro-credential Partner: Hertz
Eligibility: Open to all majors at FGCU
Courses: GEB 3930 - Special Topics: Revenue Management and Analytics in the Travel Industry OR HFT 4462 - Revenue Management
Hands-on Learning: Live exercises and case studies
Upon Completion: Digital badge and a guaranteed interview with Hertz

Developed collaboratively through FGCU and Hertz, this program teaches students workforce skills in forecasting, pricing, inventory management and revenue optimization. It integrates travel industry examples and data with business analytics, visualization and executive storytelling, helping learners turn insights into practical recommendation for travel industry analytics.

Explore demand-forecasting methods, compare pricing approaches and consider where revenue management can improve business decisions. Industry perspectives, exercises and case studies help you apply these concepts.

title-icon Applied Professional Sales

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Micro-credential Partner: Gartner
Eligibility: Open to all majors at FGCU
Courses: MAR 3023 - Introduction to Marketing and one (1) of these two: MAR 3400 - Professional Selling OR MAR 3412 - Effective Marketing and Communication
Hands-on Learning: Demonstrate selling principles, concepts, and negotiations
Upon Completion: Digital badge and guaranteed interview with Gartner

FGCU and Gartner partner to offer this micro-credential program, providing sales training to strengthen negotiation, communication and relationship-building skills for sales careers. Students will enhance their career readiness through practice scenarios related to executive presence, client rapport and storytelling while developing the collaboration, persistence and coachability needed in professional sales.

The experience connects sales skills to conversations with clients and decision-makers, including approaches to presenting ideas clearly and building trust. You’ll apply structured storytelling and demonstrate your ability to learn through feedback and teamwork.

title-icon Fundamentals of Digital Marketing

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Micro-credential Partner: Priority Marketing
Eligibility: Open to all majors at FGCU
Courses MAR 3023 - Introduction to Marketing AND one (1) of the following courses: MAR 4674 - Marketing Analytics (earn a grade of “B” or better) OR MAR 4700 - Digital Marketing (earn a grade of “B” or better). All courses are available in 8- or 16-week terms.
Hands-on Learning: Present to marketing faculty and industry professionals to show communication and analytical skills
Upon Completion: Digital badge and guaranteed interview with Priority Marketing

This partnership between FGCU and Priority Marketing is designed to teach students a range of skills, from digital analytics and cross-channel marketing to search engine optimization (SEO), search engine marketing (SEM) and pay-per-click (PPC) advertising. The program also shows students how to analyze and present marketing data and use this information to inform strategic recommendations and performance improvements.

Behind the Badge: Ava's Journey


Ava Headshot

I absolutely see this credential influencing my career path and job opportunities because I got to put myself in the shoes of a medical device sales representative and loved every minute of it. I got to see what would be expected of me, research revolutionary medical technology and represent a company that impacts so many lives every day.”

Ava Roma

Fundamentals of Medical Device Industry & Medical Device Professional Sales

Frequently Asked Questions


  • What is an industry-specific micro-credential and digital badge?

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  • How is a digital badge different from my degree?

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  • Who can earn an industry-specific digital badge?

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  • How do I earn a digital badge?

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  • How much does it cost and how long does it take to earn a digital badge?

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  • Can I earn more than one industry-specific digital badge?

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  • Does earning a digital badge guarantee me a job interview with the partner company?

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  • Will employers know what my badge represents?

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  • How can I use my digital badge once I receive it?

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  • How do I choose the right micro-credential?

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  • I found a digital badge I want to pursue. What's next?

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We're Here to Help.

Questions about the FGCU Digital Badge Program? Contact the office of Innovative Education and Partnerships.  

Hours | 8 a.m. - 5 p.m. Monday - Friday

Questions? | Call (239) 745-4700

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