Idea Summary Guide
This guide may help you to organize the content of the 2-page submission. This is
just a suggested structure. You don’t need to follow this guide, but it shows the
key points the judges will be looking for in your submission. THIS IS NOT AN APPLICATION
FORM, so don’t use this as a template of your submission, this is only a guideline,
don’t make your application an list of answers from these questions:
1) One sentence summary: Give the judges a brief summary of what your idea is about in one sentence, with
no more than three lines.
2) The problem statement: You open your application with a problem or opportunity you’ve found in your area
of expertise. Some issue that needs to be solved or addressed, something that needs
to be fixed, or something that happened that presents an opportunity to be taken.
Try to be as specific and clear as you can because some judges may not be from the
same industry or field. If you can bring some statistics or factual data, it would
be very helpful. If you want to share your personal experience or some example(s),
that would be great too! Try to demonstrate that the problem or issue has magnitude
enough to justify a project to address it.
3) The proposed solution: Now that you described the need, you describe how you plan to solve it or address
a solution for it. This is basically the proposition of your product or service. Try
to be very specific in how your solution is connected to the need/problem/opportunity
and very clear in demonstrating the benefits of your solution. The value proposition
of the product or service should be attainable to a potential market you expect would
be buying from you.
4) Feasibility: Here you need to describe how feasible is the development and implementation of
your suggested solution. Here you may need to enter in some technical specifications,
although you should avoid typical technical jargons, but at the same time, give a
clear message that it is possible to make it happen. You may also need to emphasize
a little bit of the process to develop this solution, including potential entities
you would need to partner with. A statement showing the current stage of your development
would be very helpful, especially if you have already tested it, or if you have a
prototype or sample to demonstrate, or a current production in place.
5) Market potential: Now it is time to demonstrate you have a market with potential interest in buying
your solution. Here you connect the pain (problem/need) to the gain (solution/product/service).
Who is having the most pain and/or would get the most gain from your business? How
big is this market? How this market can be segmented (smaller submarkets). How easy
would this market understand your value proposition?
6) Competitiveness: If possible, describe some similar businesses that may be doing something similar,
but be clear in describing how you can be different from them. Don’t fall into the
trap of saying this idea is so disruptive that there is no competition today. Judges
don’t accept that easily. There is always a way the market is handling the issue right
now, so be mindful about the competition and be as clear as possible describing the
why the customer would chose you instead of any other similar solution.
7) Growth strategy: Maybe you never thought about this before, but the judges don’t expect a single
product business or a single market approach. Try to imagine this business moving
forward to grow in the following years. How do you think you can grow? New products?
New markets? Franchising the model? Going international? Licensing? Scale to mass
production with geographical coverage? Picture yourself 10 years from now, if that
helps.
8) Team: Finally, why are you the one to make this happen? Describe your skills, your personal
connection to this idea. If you have a team, describe them here, or the profiles of
the ideal team, if you don’t have one yet. Try to emphasize how the complementary
skills of the team together can meet what the venture needs. Also, it would be helpful
to know what resources you have on hands, like working space, technology, licenses,
or people that you know. If you have somebody with great experience that would accept
to mentor you and your team, it is worth mentioning it now and provide a brief description
of the mentor’s profile.
9) Final words: If you have room, add any information that was not provided before and you find
helpful to support your idea. It can be evidences, graphs, pictures, articles, current
accomplishments, timeline, resumes, certifications, anything. Try to close your application
with an impactful statement, something that can summon the reasons why the judge has
to approve your idea to move forward to the next stage of the competition.
