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Sept. 30, 2022 | All FGCU classes, including online modalities, as well as non-essential campus activities are cancelled through Sunday, Oct. 9. We are tentatively planning to return to normal operations Monday, Oct. 10. It is vital to hear from ALL students, faculty and staff so we can assess needs and move forward with reopening campus. It is critical that we hear from you. Call the FGCU Storm Recovery Call Center at (239) 310-5398 as soon as possible.

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Public Relations

Study Public Relations

Public Relations (PR) is the strategic communication process that companies and organizations use to coordinate advertising, media relations, social media, special events and digital communication.

Dr. Petry in her Public Relations courseAt Florida Gulf Coast University, students have two options to study public relations. Students may major in:

Both options provide students with the same hands-on PR courses designed to prepare students for entry-level jobs in a variety of fields, but the major core courses are slightly different. Either degree will prepare students to land a wide variety of post-graduate jobs or go on to graduate school.


Questions?

For more inquires and information, please reach out to one of faculty listed below.

Connect with the faculty

To change your major/concentration, please reach out to the College of Arts & Sciences Advising Office.

Connect with Advising

 

About Public Relations

What is Public Relations?

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Public Relations (PR) is the strategic communication process that companies and organizations use to build mutually beneficial relationships with the customers or important stakeholders who help them succeed.

Where are Public Relations jobs?

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Public Relations professionals work at for-profit companies (both private and publicly traded), nonprofit organizations, government agencies and public relations firms. The industry offers a variety of  specialty public relations opportunities like: healthcare, sports, fashion, beauty, music, celebrity, fundraising, advocacy and more.

What do Public Relations professionals do?

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Public Relations professionals strategically plan and skillfully produce a full range of communication strategies and tactics, such as advertising, news releases, news conferences and media interviews,  social media posts, influencer promotion, websites, brochures and flyers, photography, infographics, videos, email communication, newsletters, special events, collateral materials and more.

What’s the difference between Marketing and Public Relations?

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Marketing and Public Relations professionals both want companies to sell products and nonprofits to raise money, but how they go about it is a bit different. Marketing uses shorter-term, sales-oriented  strategies, whereas Public Relations aims to build long-term connections and engage customers/stakeholders by focusing more on brand awareness and loyalty than sales.

 

Communication B.A.

  • Communication students

    Career Path: Communication graduates are in high demand with jobs expected to grow by 6-7% through 2024. Communication graduates work in public relations, social media, mass communication, print and broadcast media, as well as affiliated industries including higher education, marketing, healthcare, sports, fashion, politics and law. The top career fields for communication graduates are PR, marketing, advertising, communications, sales and management.
  • Core Courses: Effective Speaking, Foundations of Civic Engagement, Fundamentals of Communication, Theories of Human Communication, History of Rhetorical Theory, Interracial/Intercultural Communication and Internship. 
  • Concentration Option/Public Relations: Includes Principles of PR, PR Writing, PR Strategy, PR Research, PR Campaigns/Capstone courses and either Nonprofit PR or Advanced PR Writing.
  • Concentration Option/Communication Studies: Includes Rhetorical Criticism, Interpersonal Communication, Persuasion and Propaganda, Communication and Gender, Communication and Negotiation and Senior Seminar.

Journalism B.A.

  • journalism students

    Career Path: Journalism graduates land jobs reporting, editing and presenting high-quality journalism in a variety of mass media platforms, such as newspapers, magazines, radio, television and Internet-based technologies. Job titles include reporter, copywriter, editor, anchor, photojournalist, social media specialist or digital news graphic designer. Journalists tell stories with text, video, audio, graphics and photos. Grounded in those storytelling skills, journalists often transition their careers to PR roles in corporations, nonprofit organizations and PR firms.
  • Core Courses: News Literacy, News Production, Journalistic Writing, Journalistic Fact Finding, Internship, Senior Capstone, Grammar, Writing for a Mass Audience, News Reporting and Writing, Media Law and Ethics and Visual Storytelling
  • Concentration Option/Public Relations: Includes Principles of PR, PR Writing, PR Strategy, PR Research, PR Campaigns/Capstone courses and either Nonprofit PR or Advanced PR Writing.

Florida Public Relations Association - FGCU Chapter

Find out more about the FGCU student-run organization (RSO) driven by their passion to learn everything they can while in school to help position them for careers in public relations once they graduate.

 


Meet our Public Relations Specialists

Direct general questions or inquires to any individual below:

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Internship Coordinator
RH 0116
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Assistant Professor
RH 0235