Explore. Engage. Elevate.
Our classroom learning journey prepares graduates for successful marketing and sales careers.
The Explore–Engage–Elevate model transforms the Marketing major into a fully integrated, career-ready curriculum. From the moment students enter the major, they intentionally build the skills, experiences, and professional identity needed for success in today’s AI-enabled marketing environment. This model extends beyond individual courses to include hands-on learning, internships, mentorship opportunities, professional development, and industry engagement. Students Explore marketing by building foundational knowledge and self-awareness of career paths and professional expectations. They Engage through applied coursework, experiential projects, internships, and interactions with faculty, peers, and industry professionals. Finally, students Elevate their readiness by refining advanced, job-ready competencies, strengthening their professional networks, and demonstrating strategic thinking, ethical judgment, and the effective use of data and AI in marketing decision-making.
Below are the specific professional skills students develop in each marketing course, demonstrating how classroom learning supports this broader Explore–Engage–Elevate journey and prepares graduates for successful marketing and sales careers.
Introduction to Marketing
MAR 3023
- Conduct basic market and competitor analysis.
- Analyze how organizations create customer value through marketing decisions.
- Develop a personal brand using positioning and target-audience logic.
- Create entry-level professional marketing materials (resume and LinkedIn).
- Evaluate ethical considerations in marketing.
Professional Selling
MAR 3400
- Deliver structured sales presentations.
- Manage professional sales conversations.
- Handle objections and negotiate value.
- Execute professional sales follow-up communication.
Consumer Behavior
MAR 3503
- Build customer personas using consumer data.
- Segment markets based on consumer behavior.
- Summarize consumer insights for managerial decision-making.
Marketing Research
MAR 4613
- Design marketing research studies.
- Collect and analyze quantitative and qualitative data.
- Build dashboards and data visualizations.
- Generate actionable insights from research findings.
- Communicate research results to business stakeholders.
Product & Brand Management
MAR 4832
- Conduct brand audits.
- Develop brand positioning and messaging.
- Evaluate product and brand performance.
- Create strategic brand recommendations.
- Present brand strategies professionally.
Services Marketing
MAR 4841
- Map customer journeys across service touchpoints.
- Create service blueprints.
- Diagnose service quality gaps.
- Design service improvement strategies.
- Communicate service recommendations professionally.
Marketing Strategy (Capstone)
MAR 4804
- Conduct market and competitive analyses.
- Develop integrated marketing strategies.
- Deliver executive-level strategic presentations.
- Evaluate strategic alternatives and justify marketing decisions using analytics and AI-supported insights.
