We help you develop your own brand
Flex your creativity and learn the strategies to master the marketplace
Marketing is the action or business of promoting and selling products or services, including market research and advertising. A degree in marketing prepares students for careers in the field by developing their understanding of the social and economic forces at work in national and global markets.
Marketing careers attract creative, driven individuals. Though most marketing jobs are specialized, marketing typically draws on the ability to match perception of the market with achievable plans of action.
If you can manage multiple tasks, you may be suited for this major on your way to a career. Jobs can be demanding, but the field rewards merit and performance.
The marketing major focuses on enhancing the knowledge and skills that enable managers to develop and maintain successful relationships with consumers and organizational customers through the planning, implementation and control of marketing activities.
Our program also develops students’ understanding of the strategic implications of consumer behavior, product development and branding, promotion, pricing and distribution channels.
Involvement beyond the classroom
Explore student and professional organizations for Marketing students
FGCU student chapter of the Florida Public Relations Association (FPRA) that works to promote local learning and networking opportunities in public relations and marketing. The mission of FGCU FPRA is to provide forums for the effective exchange of public relations, marketing, advertising and business knowledge, ideas, trends and innovations, and to initiate educational and networking programs concerning these fields.
Explore all of our academic program departments.