Digital Marketing Strategy Certificate

The graduate certificate in Digital Marketing Strategy provides professionals the required knowledge and skills that are in high demand in today’s hypercompetitive marketplace. These skills include social media strategy and analysis, data driven marketing, marketing analytics, and digital marketing approaches to customer relationship building and retention.  

The certificate program requires the completion of 12 graduate credits. Admission to the certificate program requires the completion of an undergraduate degree program in any discipline. The certificate is appropriate for marketing professionals, social media managers, entrepreneurs and business owners, and recent graduates interested in a career in digital marketing and advertising.

Admission Requirements

  • Submission of a FGCU Post-Baccalaureate Non-Degree Certificate Application to the Office of Graduate Admissions.
  • Earned undergraduate degree from a regionally accredited institution of higher learning documented by official transcripts.
  • Applicants may apply for either Fall, Spring or Summer admission.
  • International students must have a satisfactory score on the TOEFL exam (minimum score of 550 paper-based, 213 computer-based, or 79 internet-based for international students from countries where English is not the primary language.

Additional Graduation Requirements

  • Earn a minimum of 12 credits with minimum of a 3.0 GPA on a 4.0 scale on all course work attempted at FGCU.
  • Earn a grade of C or above in all required courses. A grade of C- does not satisfy the requirement of a minimum grade of C. Only one grade of C is allowed.
  • All certificate coursework to be completed at FGCU.
  • Up to 12 graduate credits earned by a student who has completed FGCU’s Digital Marketing Strategy Certificate may be applied to the Master of Business Administration (MBA) degree at FGCU. A grade of “B” or higher is required in a course for its credits to apply to the MBA degree.
  • Upon completion of the certificate, students wishing to continue to the MBA program, will have to submit an MBA program application and meet the MBA admission requirements.

Program Requirements

Required Courses (12 Credits)

Complete the following:
MAR 6706 Digital Marketing Analytics (3)
MAR 6735 Digital Marketing Strategy (3)
MAR 6805 Marketing Management (3)
MAR 6880 Social Media Marketing (3)

Catalog Year: 2024-2025

Total Semester Hours Required: 12 Hours

Explore all graduate programs in business.

Experience FGCU