FGCU Emergency Management Advisory

Oct. 3, 2022 | All FGCU classes, including online modalities, as well as non-essential campus activities are cancelled through Sunday, Oct. 9. We return to normal operations Monday, Oct. 10, and full details on the calendar will be announced Tuesday, Oct. 4. It remains vital to our success that we hear from ALL students, faculty and staff so we can assess needs and move forward with reopening campus. Call the FGCU Storm Recovery Call Center at (239) 310-5398 or complete the self check-in survey as soon as possible.

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Minor in Advertising

Admission Requirements

  • Students must meet with a Lutgert College of Business advisor to declare a minor and review the course requirements.
  • A grade of C or higher is required in all courses for the minor.
  • A minimum of 12 credit hours of the minor must be completed at FGCU.
  • Students desiring certification of a minor and designation on their academic transcript must:
    • Note the minor on the Application for Graduation.
    • Contact a Lutgert College of Business advisor to certify completion of all course requirements for the declared minor as listed below.

Program Requirements

  • ADV 3008 Principles of Advertising (3)
  • ADV 3101 Promotional Writing Strategy (3)
  • ADV 3300 Advertising Media Planning (3)
  • MAR 3023 Introduction to Marketing (3)
  • MAR 4333 Integrated Mkt Communications (3)
  • Select one of the following:
    • ADV 3001 Advertising Creative Strategy (3)
    • MAR 3235 Social Media Marketing (3)
    • MAR 3503 Consumer Behavior (3)
    • MAR 4310 Public Relations Management (3)

Catalog Year: 2022-2023

Total Semester Hours Required: 18 Hours