Minor in Marketing

Marketing (B.S.) majors are not eligible for a minor in Marketing.

Admission Requirements

  • Students must meet with a college advisor/student success counselor to declare a minor and review the course requirements.

Additional Graduation Requirements

  • A grade of C or higher is required in all courses for the minor.
  • A minimum of 12 credits of the minor must be completed at FGCU.
  • Students desiring certification of a minor and designation on their academic transcript must:
    • Note the minor on the Application for Graduation.
    • Contact a college advisor /student success counselor to certify completion of all course requirements for the declared minor as listed below.

Program Requirements

Required Courses in the Minor

Complete the following:
MAR 3023 Introduction to Marketing (3)
MAR 3503 Consumer Behavior (3)
MAR 4156 International Marketing (3)
MAR 4832 Product & Brand Management (3)

Complete two from the following:
MAR 3235 Social Media Marketing (3)
MAR 3400 Professional Selling (3)
MAR 4841 Services Marketing (3)
ADV 3008 Principles of Advertising (3)

Catalog Year: 2023-2024

Total Semester Hours Required: 18 Hours


Lutgert News | MarketingSee All

Chelsea R. Ganey named BGS Chapter Honoree 2023

Chelsea R. Ganey named BGS Chapter Honoree 2023

April 27, 2023 / Lutgert News / Tags: 2023, Accounting, Advertising, Agribusiness, BGS, Beta Gamma Sigma, Economics, Finance, Graduate, Honoree, Information Systems & Operations Management, Management, Marketing, PGA Golf Management, Real Estate, Resort & Hospitality, Sales, Undergraduate

Chelsea is responsible for developing, communicating and executing on the strategic plan and growth of Moran Wealth Management. Prior to this role, she spent 8 years at the firm as a Senior Portfolio Manager responsible for the fixed income and several equity strategies. She serves on both the Executive Committee and Investment Committee at Moran Wealth Management. Chelsea earned her BS in Finance from Florida Gulf Coast University. She was awarded the CFA Charter from the CFA Institute in 2014, and is a member of the CFA Society of Naples where she currently serves on the board. In 2021, Chelsea co-founded Southwest Florida Women in Investment Management to support the development and advancement of women in the local finance community. In addition to her responsibilities at Moran Wealth Management, Chelsea sits on the Executive Council for the Department of Economics and Finance at Florida Gulf Coast University and is the President of the House Corporation for the Pi Mu Chapter of Chi Omega. Lastly, she is a member of CHIEF, a private organization for women executive leaders. Chelsea loves to read, travel, and spend quality time with her family. As a Midwest transplant, she lovingly cheers for the Chicago Bulls, Bears and Cubs.

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