We Help You Develop Your Own Brand
Flex your creativity and learn the strategies to master the marketplace.
Marketing is the action or business of promoting and selling products or services, including market research and advertising. A degree in marketing prepares students for careers in the field by developing their understanding of the social and economic forces at work in national and global markets.
Marketing careers attract creative, driven individuals. Though most marketing jobs are specialized, marketing typically draws on the ability to match perception of the market with achievable plans of action.
If you can manage multiple tasks, you may be suited for this major on your way to a career. Jobs can be demanding, but the field rewards merit and performance.
The marketing major focuses on enhancing the knowledge and skills that enable managers to develop and maintain successful relationships with consumers and organizational customers through the planning, implementation and control of marketing activities.
Our program also develops students’ understanding of the strategic implications of consumer behavior, product development and branding, promotion, pricing and distribution channels.
Marketing Newsletter
Your go-to source for department events, student spotlights, faculty achievements, new courses, and more.
Read NowThe Blue Book
A celebration of excellence, recognizing our outstanding Marketing Seniors who have demonstrated academic success, leadership, and a commitment to their field.
Who We Are
Get acquainted with the whole team and our trusted community advisers.
Faculty/Staff DirectoryADVISORY BOARD
What We Offer
Explore our degree programs deeper to find your true calling.
MARKETING (B.S.)Advertising MinorBrand Management MinorMARKETING Minorprofessional sales minorDigital Marketing Strategy CertificateInvolvement Beyond the Classroom
Explore student and professional organizations for Marketing students.
Florida Public Relations Association (FPRA)
FGCU student chapter of the Florida Public Relations Association (FPRA) that works to promote local learning and networking opportunities in public relations and marketing. The mission of FGCU FPRA is to provide forums for the effective exchange of public relations, marketing, advertising and business knowledge, ideas, trends and innovations, and to initiate educational and networking programs concerning these fields.
The International Business Association (IBA)
Aims to promote cultural exchange throughout the FGCU campus in a professional academic setting.
Future Business Leaders of America - Phi Beta Lambda (FBLA-PBL)
The largest career student business organization in the world.
