Bachelor's Degree in Marketing


Get Yourself in Front of the Right People

The B.S. in Marketing prepares students for careers in marketing by developing their understanding of the social and economic forces at work in national and global markets.

The marketing major focuses on enhancing the knowledge and skills that enable managers to develop and maintain successful relationships with consumers and organizational customers through the planning, implementation, and control of marketing activities. The program emphasizes the use of analytical and environmental analyses to engage in strategic market planning, market segmentation, and competitive positioning. The program also develops students understanding of the the strategic implications of consumer behavior, product development and branding, promotion, pricing, and distribution channels.

Concentrations

  • Digital Marketing Strategy Concentration
  • Business Development and Sales Concentration
  • Accreditation

  • Admissions Information

  • Program Requirements

  • Curriculum Map

  • Course Description

  • Course Schedule

  • Learning Outcomes

  • Tuition, Fees, and Financial Assistance

  • Graduation Requirements / ETS Major Field Test in Business

  • Destination FGCU Transfer Program

Lutgert News | MarketingSee All

Chelsea R. Ganey named BGS Chapter Honoree 2023

Chelsea R. Ganey named BGS Chapter Honoree 2023

April 27, 2023 / Lutgert News / Tags: 2023, Accounting, Advertising, Agribusiness, BGS, Beta Gamma Sigma, Economics, Finance, Graduate, Honoree, Information Systems & Operations Management, Management, Marketing, PGA Golf Management, Real Estate, Resort & Hospitality, Sales, Undergraduate

Chelsea is responsible for developing, communicating and executing on the strategic plan and growth of Moran Wealth Management. Prior to this role, she spent 8 years at the firm as a Senior Portfolio Manager responsible for the fixed income and several equity strategies. She serves on both the Executive Committee and Investment Committee at Moran Wealth Management. Chelsea earned her BS in Finance from Florida Gulf Coast University. She was awarded the CFA Charter from the CFA Institute in 2014, and is a member of the CFA Society of Naples where she currently serves on the board. In 2021, Chelsea co-founded Southwest Florida Women in Investment Management to support the development and advancement of women in the local finance community. In addition to her responsibilities at Moran Wealth Management, Chelsea sits on the Executive Council for the Department of Economics and Finance at Florida Gulf Coast University and is the President of the House Corporation for the Pi Mu Chapter of Chi Omega. Lastly, she is a member of CHIEF, a private organization for women executive leaders. Chelsea loves to read, travel, and spend quality time with her family. As a Midwest transplant, she lovingly cheers for the Chicago Bulls, Bears and Cubs.

Master's Degree in Information Systems & Analytics
Master's Degree in Information Systems & Analytics
Master's Degree in Information Systems & Analytics

Master of Business Administration

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