Bachelor's Degree in Marketing

Lutgert College of Business:

Association to Advance Collegiate Schools of Business (AACSB)

As the world's largest business education alliance, AACSB International—The Association to Advance Collegiate Schools of Business (AACSB) connects educators, students, and business to achieve a common goal: to create the next generation of great leaders. Synonymous with the highest standards of excellence since 1916, AACSB provides quality assurance, business education intelligence, and professional development services to over 1,500 member organizations and more than 785 accredited business schools worldwide.

With its global headquarters in Tampa, Florida, USA; Europe, Middle East, and Africa headquarters in Amsterdam, the Netherlands; and Asia Pacific headquarters in Singapore, AACSB’s mission is to foster engagement, accelerate innovation, and amplify impact in business education.

For more information, visit aacsb.edu.

Marketing (B.S.)

• Business Development and Sales Concentration
• Digital Marketing Strategy Concentration
• No Concentration
  
  
• Marketing Analytics & AI Concentration (STARTING FALL 2026)

Official Course Descriptions

Search for official course descriptions by using the Course Description Search utility.

Go to the Course Descriptions Search Web page, then follow these steps:

1. Select an Academic Year from the TERM dropdown (required)
2. Select a course prefix from one of the SUBJECT dropdowns (required)
3. Enter search words in the TEXT field (optional, but will narrow the search results)
4. Press Search

Getting started with the Course Schedule Search

Search for program courses by using the Course Schedule Search utility.

Go to the Course Schedule Search Web page, then follow these steps:

1. Select an Academic Year from the TERM dropdown (required)
2. Select one or more of the search options to narrow your results (for example, CAMPUS, COLLEGE, DEPARTMENT, LEVEL, PREFIX*, COURSEATTRIBUTE**).  For virtual or web courses, select VIRTUAL in the CAMPUS field.
3. Press Search.

*A course prefix is a three-letter designator for a major division of an academic discipline (for example, ACG for Accounting , BSC for Biological Science, ENC for English Composition).  See the Degree Requirements page for a list of courses (with prefix and number) that can be used to fulfill degree requirements.

**A course attribute identifies specific characteristics of courses that can be used in a Degree Evaluation to satisfy a degree requirement. (Course attribute examples are Humanities courses - GEHM and Social Science courses - GESO.)

Academic Learning Compact

Consistent with its mission and guiding principles, Florida Gulf Coast University is committed to academic excellence and continuous quality improvement, as supported by a sound teaching-learning process. Within this process, students and instructors share responsibility for learning that is a movement from the simple to the complex, the concrete to the abstract, and the dependent to the independent. The Academic Learning Compact (ALC) initiative supports the teaching-learning process by clearly identifying expected core student learning outcomes in the areas of content/discipline knowledge and skills, communication skills, and critical thinking skills; aligning curricula with expectations; and using assessment to guide continuous improvement.

Content/Discipline Knowledge and Skills
Graduates will be able to:

1. Discuss the nature of marketing systems and the role of marketing within an organization.
2. Analyze how individual consumers and groups make buying decisions and the associated marketing implications.
3. Demonstrate the knowledge required to design market research studies, interpret results, and make strategic recommendations.

Marketing content/discipline knowledge and skills are assessed at the college and departmental levels through assignments such as papers, projects, and tests in courses such as MAR 3023, MAR 3503, MAR 4613, and MAR 4841.

Additionally, all LCOB students must complete the business core with the following learning outcomes:

1. Demonstrate knowledge of ethical frameworks in business.
2. Demonstrate knowledge of global factors influencing business.
3. Demonstrate knowledge of corporate social responsibility, including environmental responsibility, frameworks.
4. Understand main concepts & definitions in accounting, economics, finance, information systems, management, marketing, & operations management.
5. Demonstrate the integration of knowledge across disciplines.

These are assessed using assignments such as papers, projects, and tests in courses such as BUL 3130 (or BUL 3320 or HFT 3670), GEB 4890, FIN 3403, MAR 3023, and other undergraduate business courses.

Communication Skills
Graduates will be able to:

1. Prepare effective written reports.
2. Deliver effective oral presentations.

Communication skills are assessed at the college and departmental levels through assignments such as papers, projects, and tests in courses such as MAR 3400 and MAR 4832.

Additionally, all LCOB students must complete the business core with the following learning outcomes:

1. Prepare effective written reports.
2. Deliver effective oral presentations.

These are assessed using assignments such as papers, projects, and tests in courses such as FIN 3403, GEB 4890, MAR 3023 and other undergraduate business courses.

Critical Thinking Skills
Graduates will be able to:

1. Identify marketing problems and formulate problem solving strategies.

Critical thinking skills are assessed at the college and departmental levels through assignments such as papers, projects, and tests in courses such as MAR 4804.

Additionally, all LCOB students must complete the business core with the following learning outcomes:

1. Solve business problems using analytical tools.
2. Apply critical thinking skills to business problems.

Critical thinking skills are assessed by assignments such as papers, projects, and tests in courses such as FIN 3403, GEB 4890, and other undergraduate business courses.

Tuition and Fees

Information on Tuition, Fees, and estimated total Cost of Attendance is available on the Student Account Services website.

Financial Aid Opportunities

Visit the Financial Aid website for information about grants, additional scholarships, loans, and student employment.

Graduation Information:

Information regarding Graduation Requirements, the Application to Graduate, and the graduation process may be found at fgcu.edu/graduation/requirements.

ETS Major Field Test in Business:

As a Lutgert College of Business senior enrolled in GEB 4890 (Business Strategy) this semester, you are required to participate in the ETS Major Field Test for Business. The exam contains 120 multiple-choice questions designed to measure a student's subject knowledge and the ability to apply facts, concepts, theories and analytical methods. Some questions are grouped in sets and based on diagrams, charts and data tables. The questions represent a wide range of difficulty and cover depth and breadth in assessing students' achievement levels.

For further information on the ETS Exam, please see ETS Major Field Tests (a description  of the test, published by ETS).

The ETS Major Field Test is a graduation requirement. All potential graduation candidates must register online at https://www.registerblast.com/fgcu/Exam/List to complete the ETS Exam with the FGCU Testing and Assessment Office.

If you have any questions or need additional assistance,
please call the LCOB Office of Student Affairs at (239) 590-7302. 

Destination FGCU

Destination FGCU guarantees admission to FGCU after earning an Associate in Arts (A.A.) degree from one of our partner colleges.

FGCU has teamed up with Florida SouthWestern State College (FSW), State College of Florida (SCF), and South Florida State College (SFSC) to offer students a seamless transfer to FGCU to earn their bachelor’s degree. Early planning and being prepared are essential to making the Destination FGCU Transfer Program work best for you. An AA Degree at our partner colleges = Guaranteed Admission into a Bachelor’s degree program* at Florida Gulf Coast University. Florida's higher education system is designed to allow students to successfully pursue a bachelor's degree by first attending a community/state college and then transferring to a 4-year state university system institution.

*Students applying to limited access majors and other majors with additional admission requirements will have to meet additional selection criteria.

Transferring from Florida SouthWestern State College (FSW)?

transfer guides for business programs