Lutgert Team Places 7th in 2020 Collegiate World Cup of Sales
A student team from the Lutgert College of Business placed 7th in the 2020 Collegiate World Cup of Sales organized by Florida State University. Marketing majors Peter Mitchell, Michael Kastler, and Brooke Hultz, and Management major Taylor Jones, competed in a series of virtual events throughout the year, including a sales management simulation, role play competition, and sales management case study. Lutgert Dean Chris Westley recognized the great acomplishment:
For such a new program, finishing 7th out of 80 schools (and the first school in Florida) is an impressive achievement.
The Marketing Department’s minor in Professional Sales dates to 2017 and boasts about 25 students. “We were also the top school in Florida,” adds Associate Professor Brent Baker, who teaches many of the course offerings in the minor and coached the Lutgert student team. Baker continued:
We beat FSU (crazy since its their competition), USF, UF, FIU, even UCF which is typically a powerhouse school!
The Collegiate World Cup of Sales measures students’ strategic decision making, relationship development skills, and problem-solving ability. Teams earn points in each event, and the university accumulating the most points overall earns the Collegiate World Cup of Sales. The 2020 event proved even more challenging due to Covid-19, as participating universities shifted all classes and happenings – including the competition - online. “My team has actually never met in person despite the hours of time we’ve spent together online,” explains Baker. Nevertheless, when points were tallied after the final event in November, FGCU’s eagles had soared into the top ten.