Marketing (B.S.)


Get yourself in front of the right people

The B.S. in Marketing prepares students for careers in marketing by developing their understanding of the social and economic forces at work in national and global markets.

The marketing major focuses on enhancing the knowledge and skills that enable managers to develop and maintain successful relationships with consumers and organizational customers through the planning, implementation, and control of marketing activities. The program emphasizes the use of analytical and environmental analyses to engage in strategic market planning, market segmentation, and competitive positioning. The program also develops students understanding of the the strategic implications of consumer behavior, product development and branding, promotion, pricing, and distribution channels.

  • Program Requirements

  • Curriculum Map

  • Learning Outcomes

  • Accreditation

  • Admissions Information

  • Course Description

  • Course Schedule

  • Tuition, Fees, and Financial Assistance

  • Graduation Requirements / ETS Major Field Test in Business

Lutgert College of Business - logo



Lutgert College is much more than just a collection of classrooms.

Discover all the resources the college has to offer. Your success is our passion, and we are determined to empower all of our Eagles to soar to new heights.

Advising & Student Affairs Office

We can guide you to become the success story you are meant to be. Get empowered to make informed decisions about your academic experiences and professional aspirations.

GET ADVICE 

Internships & Professional Development

Broaden your business perspectives and enhance your career marketability through relevant and engaging workplace opportunities.

START A CAREER

Student & Professional Organizations

Enrich your educational experience while also opening exciting new avenues for your future by getting involved with new people, places and purposes.

JOIN TODAY

Advising

Internships

Organizations


Come experience FGCU