Bachelor's Degree in Marketing


Get yourself in front of the right people

The B.S. in Marketing prepares students for careers in marketing by developing their understanding of the social and economic forces at work in national and global markets.

The marketing major focuses on enhancing the knowledge and skills that enable managers to develop and maintain successful relationships with consumers and organizational customers through the planning, implementation, and control of marketing activities. The program emphasizes the use of analytical and environmental analyses to engage in strategic market planning, market segmentation, and competitive positioning. The program also develops students understanding of the the strategic implications of consumer behavior, product development and branding, promotion, pricing, and distribution channels.

Concentrations

  • Digital Marketing Strategy Concentration
  • Business Development and Sales Concentration
  • Accreditation

  • Admissions Information

  • Program Requirements

  • Curriculum Map

  • Course Description

  • Course Schedule

  • Learning Outcomes

  • Tuition, Fees, and Financial Assistance

  • Graduation Requirements / ETS Major Field Test in Business

  • Destination FGCU Transfer Program

 

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Master of Business Administration
Master of Business Administration
Master of Business Administration

 

Master of Business Administration