Minor in Marketing

Chelsea R. Ganey named BGS Chapter Honoree 2023

April 27, 2023 / Lutgert News / Tags: 2023, Accounting, Advertising, Agribusiness, BGS, Beta Gamma Sigma, Economics, Finance, Graduate, Honoree, Information Systems & Operations Management, Management, Marketing, PGA Golf Management, Real Estate, Resort & Hospitality, Sales, Undergraduate

Chelsea is responsible for developing, communicating and executing on the strategic plan and growth of Moran Wealth Management. Prior to this role, she spent 8 years at the firm as a Senior Portfolio Manager responsible for the fixed income and several equity strategies. She serves on both the Executive Committee and Investment Committee at Moran Wealth Management. Chelsea earned her BS in Finance from Florida Gulf Coast University. She was awarded the CFA Charter from the CFA Institute in 2014, and is a member of the CFA Society of Naples where she currently serves on the board. In 2021, Chelsea co-founded Southwest Florida Women in Investment Management to support the development and advancement of women in the local finance community. In addition to her responsibilities at Moran Wealth Management, Chelsea sits on the Executive Council for the Department of Economics and Finance at Florida Gulf Coast University and is the President of the House Corporation for the Pi Mu Chapter of Chi Omega. Lastly, she is a member of CHIEF, a private organization for women executive leaders. Chelsea loves to read, travel, and spend quality time with her family. As a Midwest transplant, she lovingly cheers for the Chicago Bulls, Bears and Cubs.

Brave New World? AI Researcher Says Ditch Dystopian Fears

April 13, 2023 / Lutgert News / Tags: AI, Accounting, Advertising, Agribusiness, Economics, Finance, Information Systems & Operations Management, Management, Marketing, PGA Golf Management, Real Estate, Resort & Hospitality, Sales

The warnings are ominous and plentiful. For over half a century, we’ve been hit with a deluge of cautionary tales – from books to the big screen – teaching us to fear the unleashed power of artificial intelligence (or AI). Inevitably, in those stories, technology develops sentiency, plunging the world into a dystopian hellscape, leading to the end of human civilization. So why is Chrissann Ruehle, Lutgert College of Business instructor, eschewing pop culture to embrace the latest AI development? “I see this as a collaboration and connection between humans and machines, humans and technology, as well as being a benefit for our students and also for faculty,” she explained. For the past six years, Ruehle has researched the burgeoning field of AI and is working on publishing articles and papers on the subject. She describes one of the newest creations, ChatGPT, as a “generative artificial intelligence program that uses conversational artificial intelligence.”

Professional Development Skills Course Bridges the Gap Between the Classroom and the Workforce

April 05, 2023 / Lutgert News / Tags: Accounting, Advertising, Agribusiness, Economics, Finance, Information Systems & Operations Management, Management, Marketing, Mentorship, New Course, PGA Golf Management, Real Estate, Resort & Hospitality, Sales, Undergraduate

The Lutgert College of Business remains in constant contact with industry partners to make sure our graduates have the knowledge employers are looking for. This consistent communication has led to new majors in Supply Chain Management and Data Analytics, integration of advanced MS Excel skills into the accounting curriculum, and a new concentration in International Business for management majors. Yet the most frequent request across disciplines and majors is the need for “soft skills”: networking with clients, giving effective presentations, writing professional communications. Even a handshake can make the difference between clinching a deal or losing a client.